Currently Reading

Curb Appeal—Builders and Architects Shed Light on Buyer Preferences

Exclusive Research + Data

Curb Appeal—Builders and Architects Shed Light on Buyer Preferences

Exclusive research from Professional Builder reveals homebuyer preferences nationwide for creating that all-important first impression for a home

By Mike Beirne, Senior Editor August 3, 2018
Awendaw plan's home exterior in Charleston, S.C., by Saussy Burbank
The Awendaw plan in Charleston, S.C., by Saussy Burbank, boosts its curb appeal with a generous front porch on two levels that signals a welcoming place and relaxed outdoor living. (Photo: Zan Maddox/Social Design House)
This article first appeared in the August 2018 issue of Pro Builder.

More than a third of builders who raised their curb appeal game during the past year did so by offering window options with more styles and frame colors or by reworking the elevations of their existing house plans. Other builders said they invested by hiring an architect or by using Revit and other 3-D modeling software.

But for every respondent like the Maryland custom home builder who is adding options “because customers are becoming more interested in rear yards, pools, and patios,” there were participants who are feeling squeezed, such as the Canadian production home builder who, to reduce his homes’ selling price, has moved away from using stone and fiber-cement materials, or the Illinois modular/manufactured home builder who offers many choices but sees clients sticking with basic exterior selections because “affordability is becoming harder to obtain.”

Almost 55 percent of participants in Professional Builder’s 2018 Curb Appeal Survey agreed that for selling new construction, it’s more important today compared with two years ago to offer elevations that incorporate multiple exterior materials. Eighty-eight percent of builders and architects currently build or design with multiple exterior cladding materials on individual homes. More findings are in the charts that follow.


Curb Appeal Upgrades chart





Written By
Senior Editor

Mike is the senior editor of Pro Builder and Custom Builder magazines. A two-time Jesse H. Neal Award winner, Mike has nearly 30 years of journalism experience plus numerous news and feature writing awards, including honors from the Society of Professional Journalists, the American Society of Business Press Editors, and the National Association of Real Estate Editors. He also operated a masonry restoration business for more than two decades. mbeirne@sgcmail.com

Related Stories


Mortgage Demand Drops to 27-Year Low

The highest mortgage rates in two decades are causing buyers and prospective sellers to pull back from the housing market

Housing Markets

Florida Is Now the Second Most Valuable US Real Estate Market

Housing markets such as Florida are seeing substantial growth driven by an uptick in new construction

New-Home Sales

New-Home Sales Declined in August Due to High Mortgage Rates, Pricing Pressure

A housing affordability crisis is taking a toll on homebuyer demand and leading to a slowdown in new-home sales


Top Articles


More in Category

COVID-19 may be easing its grip on the U.S. after a disastrous two years, but lingering supply chain disruptions have builders holding onto their pandemic business tactics

An archive of NHQA-winning companies that represent home building's best in Total Quality Management

Don’t let the current hype about single-family B2R communities obscure the need to create long-term sustainability and asset value


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.