Why Townhome Communities Are Taking Off

Townhomes offer more than just an achievable price point. They can also offer a communal living experience that appeals to buyers

May 1, 2026

Row of townhomes — Townhomes should offer more than just an attainable price point—they should also offer a quality living experience.

Facing rising prices, buyers and home builders alike are turning to more affordable housing types. Townhomes, especially, are becoming a popular option in the new-home segment as they balance both density and affordability. However, a well designed townhome community should do more than just offer an attainable price point. According to a recent blog post from Des Moines, Iowa-based architecture firm BSB Design, the best-selling townhome communities are designed thoughtfully, making sure every square foot counts.

Site planning plays a major role. Rear-load garages, activated streetscapes, integrated open space and well-positioned amenities all shape how a community performs. Whether the project is an urban infill site or part of a larger master-planned development, the goal is the same: create housing that feels intentional, livable and valuable for the people who live there. When design decisions are made early and collaboratively, projects move faster, perform better and create stronger long-term value for both developers and residents.