Do Builders ‘Get’ What Buyers Want?

In what may feel like an overpriced housing market, some economists say that builders aren’t constructing the entry-level homes they should be focusing on, but are building pricey homes for buyers with exceptional credit.

With more first-time buyers entering the market, The Wall Street Journal reports that builders need to not only pay attention to entry-level homes, but they also need to maintain a focus on what millennials, who make up a greater portion of the buying population, want in their homes and communities, such as a connection to the neighborhood, convenience, and affordability.

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