flexiblefullpage - default
Currently Reading

Mastering Curb Appeal

billboard - default

Mastering Curb Appeal

Want some elevation education? Pros offer tips on nailing the classics for greatest curb appeal

By Susan Bady, Senior Contributing Editor February 10, 2016
This article first appeared in the PB February 2016 issue of Pro Builder.

It can be a riddle: How to make sure your most popular elevations are stylistically spot-on and appealing, but don’t cost a fortune to execute? It comes down to understanding the elements of a particular style, then getting the scale and proportion correct, says Tony Crasi, owner and founder of The Crasi Co., a design/build firm in Cuyahoga Falls, Ohio. “Once you overcome those challenges, in most cases you need to make sure it works within a reasonable budget,” Crasi says. Here are examples of properly-designed elevations, plus advice on how to accomplish them while keeping costs in check (Illustration: Housing Design Matters).


Illustration: DTJ Design 

Modern home design is challenging to reproduce in the context of production housing, admits Seth Hart, senior designer/project manager for DTJ Design, in Boulder, Colo. “Materials play a big role in the execution of this style.” Using materials creatively or thinking of fresh ways to use traditional ones helps set modern apart from traditional, he says. 

Flat roof forms in conjunction with hip or shed roof forms are the key to the design language of these homes. “Combining flat-roof elements either with hipped or even gabled/shed roofs is more cost-effective than doing an entirely flat roof. A parapet wall in front of a hip roof gives the impression of a flat roof, without the waterproofing concerns.”


Top, cottage; bottom, Craftsman (Illustrations: DTJ Design)

Too often, Hart says, builders switch from lap siding to shake and change a gable to a hip to create a different “style.” These two designs from DTJ demonstrate the importance of adjusting rooflines, proportions, and details to achieve a unique look for each style. Steep roof pitches, for example, characterize the cottage elevation above. Substituting shallower roof pitches to help save money in this type of house will result in an elevation that’s bland and lacks appeal, he says. 

Hart notes that architects are often challenged by design guidelines when trying to execute classic elevation styles. “We have encountered many design guidelines within neighborhoods that try to limit the minimum roof slopes to 6:12,” he says. “Although that works well with some styles, it doesn’t allow for styles like Craftsman that rely on low-slung roof pitches that accentuate the horizontal rather than the vertical.”

With front-loaded, narrow-lot homes, garage doors can often be an unattractive, dominant element. DTJ softens the Craftsman elevation, directly above, by bringing the entry porch roof across the home and over the garage. Rich detailing at the gable ends also adds visual interest. 


“Toll brothers has been perfecting the Italianate elevation—a distinct 19th-century phase in the history of classical architecture,” says Seth Ring, president of Toll’s Southern California division. He mentions features such as a cut-stone façade; detailed eaves with decorative corbels; precast columns; and an S-tile roof. He adds that the formal Italianate elevation is a good match for the coastal California landscaping; travertine-tile driveways and outdoor spaces; and wood accents on the garage doors. The home was designed by Bassenian Lagoni Architects, in Newport Beach, Calif.​ (Photo: Eric Figge)

A spectrum of style is possible with Italian-inspired homes. The Italianate elevation of the Toll Brothers home pictured above is more costly to execute than other elevation styles. But Seth Ring, president of Toll’s Southern California division, in Orange, Calif., thinks the look justifies a higher sales price, which often offsets the extra expense.

With its casual, no-rules expression, Tuscan style is a contrast to Italianate. What makes it so popular is its rustic and even haphazard aesthetic, says architect Deryl Patterson. The haphazardness evolved organically, Patterson explains. Farmhouses in Tuscany were built out of indigenous materials, such as stone pulled from the fields. As the original family outgrew the house, they added a lean-to shed on one side. The next family, which was even bigger, put on another addition without attempting to blend it into the rest of the house (Illustration: Housing Design Matters).

In contrast to that formality is Tuscan, above. “What started as a simple form now has a bunch of tacked-on forms,” says architect Deryl Patterson, president of Housing Design Matters, in Jacksonville, Fla. Tuscan style utilizes warm, rustic materials such as stone, stucco, and rough-sawn timbers. Lower-pitch roofs and windows in darker colors, with a 4-over-1 mullion profile, are a good complement for those materials. If the budget allows, concrete tile is a great option—either a flat tile or a Spanish S-tile in a terra-cotta color similar to the brick headers. Fiberglass shingles also work well, she says.


This Tudor Revival has details typical of the style, including decorative half-timbering; a cross-gabled, steeply pitched roof; and an over-scaled chimney with decorative stonework (Photos: The Crasi Co.)

Tony Crasi believes that scale is at the heart of all good design. He cites the Tudor Revival home above, which his company designed and built. “If you look at the half-timbering, you’ll notice it’s not 1-by-4 or even 1-by-6, but a much more expensive 1-by-8,” Crasi says. “We chose real rough-sawn cedar 1-by-8 material because it’s at the core of the style. To offset the cost, we used synthetic stone and stucco board; it saved us thousands of dollars and still allowed us to be stylistically correct.”

This Shingle-Style home, also built and designed by Tony Crasi, of the Crasi Co., checks off many of the classic boxes: an irregular roofline with intersecting cross gables; extensive porches and verandas; simple wood porch posts; large, simply adorned windows with small panes; bay windows; and rounded turrets. 

Crasi also believes it’s not one feature that makes an elevation feel right, but rather a combination of features. “It starts with the shape of the building,” he says. “A Georgian style home is very boxlike with the typical symmetrical arrangement of windows and doors, while both Shingle Style and Tudor Revival are asymmetrical in shape with varying rooflines and shapes. Once you get the shape correct, you add the pieces that correspond to the style—dormers, windows, materials, and details.” He adds, “I’ve seen homes that I know were Colonial but were converted to Tudor by adding incorrectly sized half-timbering. The results were pretty unfortunate.”


French Country Illustration: Housing Design Matters

Proportion is the key to the French Country elevation, says Housing Design Matters’ Deryl Patterson, who likes to use a 3-by-6-foot window with a 2-over-2 window pattern. The single vertical mullion further reinforces the tall proportions; arches complement the windows. “This is a style that embraces asymmetry,” Patterson says. “Think of a dress that exposes one shoulder; it’s elegant, graceful, and a little sexy.” David O’Sullivan, president of O’Sullivan Architects, in Reading, Mass., says, “French Country has a tall, narrow set of features with steeply pitched hip roofs and curved elements.” Iron railing details or metal roof elements may also be used. Exterior materials can be stucco, brick, or stone, used alone or paired—but don’t mix all three, Patterson cautions. French Country can support warm or cool color tones, but again, avoid mixing. 

Georgian Illustration: Housing Design Matters

Georgian, a formal style firmly grounded in tradition, has a strong sense of order “that is a real draw for people, giving them a feeling of stability. It’s often, but not always, symmetrical,” Patterson says. In some parts of the country, the symmetrical two-story version of this style is called “five over four and a door,” referring to five windows across the second floor, four windows below, and a door in the center. Windows play a dominant role because of their placement, proportion, and style. They are typically evenly spaced and line up from one floor to another. “The use of brick reinforces the sense of endurance and stability,” she says. “The color of the brick can dramatically change the feeling of the style. Red brick signals ultra-traditional, while brown brick suggests a modern adaptation.”

Low Country Illustration: Housing Design Matters

Low Country is a relaxed style that’s popular in the Southeast. “Today, with the push for a return to the traditional, pedestrian-friendly neighborhoods of the past, the porch has made this style popular with community planners and developers as well as buyers,” Patterson says. Indeed, the front porch is what defines a Low Country elevation. It’s often raised a few feet above the street to capture breezes—a throwback to the days before air conditioning when families would sit on the porch to escape the heat. Low Country style tends to be very traditional and often symmetrical. In the past, two-story homes had double stacked porches, a feature that has had a huge resurgence today as buyers crave more outdoor living space. 

“There are so many color options that can intertwine this style with a buyer’s personal preferences,” Patterson says. “You can go classic with a yellow body and black trim or go bold with a red body color and taupe trim.”


Scale, proportion, rooflines, spot-on use of materials, and correct specifying of window sizes, styles, and patterns are the basic elements of successful elevation design. 

Sometimes the simplest changes to an elevation can cause it to miss the mark, says architect David O’Sullivan. this home uses a Traditional colonial-style column for the front entry porch, but it detracts from the intended Craftsman style. “This, in combination with red brick for the chimney, further complicates the issue,” O’Sullivan says. Although the window pattern and style stay true to the intended design, as does the porch rail and stone retaining wall, the home doesn’t say “Craftsman.” (Photo: O'Sullivan Architects)

This home maintains the materials and Craftsman style as envisioned, resulting in a more cohesive result. “The tapered columns with a stone base, as well as the choice of stone over red brick for the chimney, gable end, and water table, give this house a much better appearance and feel,” O’Sullivan says. “In addition, the use of board-and-batten detail at the gables and the shake siding in key locations gives the home its identity.” (Photo: O'Sullivan Architects)

Here’s more advice on getting elevations right, from Seth Hart of DTJ Design:
•    Sparingly apply materials such as brick, stone, stucco, metal, and panelized rainscreen to add flair to the façade. “With brick, instead of a running bond, use a stack bond coursing for a more modern look,” Hart suggests, “or do a running bond that runs vertically rather than horizontally.”
•    Apply siding in varying depths. For example, a body of 8-inch lap siding with an accent of 4-inch siding. “I’ve also seen varying depths within one plane,” he says.
•    Use larger fixed windows strategically. Instead of three 3060 single-hung windows in a room, use one 3060 single-hung next to a 6060 fixed window. “This will modernize the window package but still keep the egress window affordable,” Hart says.
•    Find ways to incorporate unique materials, such as a standing-seam metal roof used in accent locations on the front of the home. This adds character while being mindful of cost.
•    Corner window systems help create an elegant, contemporary look and don’t need to be done with a true corner window or butt-glazed window assembly. Painting the corner jamb on the exterior to match the window trim will add definition.
•    Add banding—either through color or relief—for a visual contrast within the field of brick.
•    Alternatives to brick, such as CMU, can also create an interesting element on an elevation. PB





leaderboard2 - default


Related Stories


See Interior Designer Bobby Berk's Latest Collaboration With Tri Pointe Homes

In an exclusive video for Pro Builder, interior design expert and Emmy-winning TV host Bobby Berk introduces his latest designs for Tri Pointe Homes


2023 BALA Winners: The Best of the Best

You'll find plenty of inspiration in these four award-winning projects from the Best in American Living Awards


What Gen-Z Buyers Really Want in a Home

The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?

boombox1 -
native1 - default
halfpage2 -

More in Category

Home builders can maximize efficiencies gained through simplification and standardization by automating both on-site and back-office operations 

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.