Sales + Marketing Trends


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Market Data + Trends

Luxury Buyers Go All In, Surging High-Price Home Sales

Since the start of the pandemic, home sales for properties priced from $600,000 to more than $1 million have surged. A new report from real estate…

Sales + Marketing Trends

Measuring Buyer Demand From Showing Appointments

Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of appointments made for virtual or in-person …

Sales + Marketing Trends

What’s the Impact of COVID-19 on Home Buying Plans

It’s only a percentage point gain, but a third quarter survey of Americans propensity to want to buy a house is the first year-over-year gain in…

Sales + Marketing Trends

Redfin Expects Demand to Carry into Next Year

It won’t last forever but Glenn Kelman, CEO of Redfin, expects “the insane” real estate boom will continue into 2021.

“There are so…

Sales + Marketing Trends

Home, Home On the Small Town

In a recent study by WalletHub of cities with populations between 25,000 and 100,000, all but one of the top 20 locales had the median list price for homes under the national median of $350,000.

Government + Policy

Upcoming Election Adds to Buyer, Seller Concerns

As if the pandemic is not stressful enough, some homebuyers and sellers are now concerned about the presidential election affecting their buying…

Sales + Marketing Trends

No In-Person Crowds? Use Tech to Produce Virtual Events 

A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings

Sales + Marketing Trends

How Builders Are Keeping Homebuyers Engaged and Production on Track

Online digital design services and visualization tools can effectively satisfy buyers and prospects while distinguishing your brand from the competition

Market Data + Trends

Who Is She? A Closer Look at Female Homebuyers

Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few years.…

Sales + Marketing Trends

Buy It Now: Self-Service and the Homebuying Experience of the Future

Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing

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