Sales + Marketing Trends


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Housing Markets

Have Starter Homes Disappeared From the Market?

The few and far between entry-level homes are heating up the market.

Sales + Marketing Trends

Home Prices Reach Record High

Ongoing affordability challenges within the supply-constricted market have also been exacerbated by an influx in home buying activity from investors.

Sales + Marketing Trends

Condos Are Back

More buyers are finding condos and townhouses to be an acceptable Plan B to their more ambitious house hunting plans.

Sales + Marketing Trends

Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing

"Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”

Sales + Marketing Trends

Top Trends in Digital Sales and Marketing Strategies

How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies

Sales + Marketing

Competition to Buy Suburban Homes Intensifies

ZIP codes with the highest page views per online listing on Zillow became increasingly suburban over the past 18 months.

Sales + Marketing Trends

This House Size Is Just Right

In what could be the Goldilocks principle for what is trending in high-end real estate, homes between 5,000 and 10,000 square feet sold faster last year than smaller and larger houses, according to Realtor.com.

Market Data + Trends

Luxury Buyers Go All In, Surging High-Price Home Sales

Since the start of the pandemic, home sales for properties priced from $600,000 to more than $1 million have surged. A new report from real estate…

Sales + Marketing Trends

Measuring Buyer Demand From Showing Appointments

Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of appointments made for virtual or in-person …

Sales + Marketing Trends

What’s the Impact of COVID-19 on Home Buying Plans

It’s only a percentage point gain, but a third quarter survey of Americans propensity to want to buy a house is the first year-over-year gain in…

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