7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Brand Loyalty and Why Builders Should Think Like a Hospitality Brand
Whether its offering that personal touch or incorporating experiences into amenity use, home builders have something to learn from the hospitality industry
How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers
Buying a home looks a lot different today than it did prior to the COVID-19 pandemic, but despite new obstacles for today's buyers, some consumer trends have remained the same
Adapting Your Sales Strategy to Respond to Buyer Hesitation
A recent John Burns Real Estate Consulting consumer survey revealed that 66% of would-be buyers believe now is a bad time to invest. Here’s how builders, rental investors, and building products companies can keep them in the game
Market Data + Trends
Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers
Buying a home looks a lot different today than it did prior to the COVID-19 pandemic, but despite new obstacles for today's buyers, some consumer trends have remained the same
Sales + Marketing Trends
Adapting Your Sales Strategy to Respond to Buyer Hesitation
A recent John Burns Real Estate Consulting consumer survey revealed that 66% of would-be buyers believe now is a bad time to invest. Here’s how builders, rental investors, and building products companies can keep them in the game
Smart Home
Smart Homes Enter the New-Home Mainstream
A new survey of home builders reveals a greater proliferation of connected home systems and devices across all price points nationwide
Home Design
Wellness Design, Outdoor Living Features Trend In New Residential Design Survey
Wellness-related design features and outdoor living amenities are still influencing purchasing decisions post-pandemic
New-Home Sales
The Majority of New Homeowners Have Regrets About Their Purchases
A recent survey by HomeLight revealed that 70% of new homeowners had at least one regret about their home purchase decisions
New-Home Sales
Americans Are Looking For Smaller Homes as Prices Rise to Record Highs
Homebuyers searching for expansive floor plans throughout the COVID-19 pandemic are now reevaluating their preferences to stay on budget
Design Best Practices
How Amenity Design Can Make or Break Residential Projects
Housing Design Matters offers tips for updating residential amenities to accommodate changing homeowner preferences
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales + Marketing Trends
How the Housing Market Fared in February 2022
It’s been two years since the start of the COVID-19 pandemic, and the latest February 2022 market report reveals just how much the housing industry has changed
New-Home Sales
A Return to Seasonal Buying Patterns Depends on Increased Inventory
Market seasonality has been practically nonexistent throughout a post-pandemic buying frenzy, and low supply could keep offseason activity strong for the remainder of 2022
