Sales + Marketing Trends

Sales + Marketing Trends

Redfin Expects Demand to Carry into Next Year

It won’t last forever but Glenn Kelman, CEO of Redfin, expects “the insane” real estate boom will continue into 2021.

Sales + Marketing Trends

Home, Home On the Small Town

In a recent study by WalletHub of cities with populations between 25,000 and 100,000, all but one of the top 20 locales had the median list price for homes under the national median of $350,000.

Government + Policy

Upcoming Election Adds to Buyer, Seller Concerns

As if the pandemic is not stressful enough, some homebuyers and sellers are now concerned about the presidential election affecting their buying or

Sales + Marketing Trends

No In-Person Crowds? Use Tech to Produce Virtual Events 

A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings

Sales + Marketing Trends

How Builders Are Keeping Homebuyers Engaged and Production on Track

Online digital design services and visualization tools can effectively satisfy buyers and prospects while distinguishing your brand from the competition

Market Data + Trends

Who Is She? A Closer Look at Female Homebuyers

Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few years.

Sales + Marketing Trends

Buy It Now: Self-Service and the Homebuying Experience of the Future

Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing

Market Data + Trends

Millennials Projected to Buy the Most Houses in 2020

2020 is the dawn of a new decade, and this year will also welcome a new dominant generation of homebuyers.

Sales + Marketing Trends

National Homebuying Trends That Give Builders an Edge in Local Markets

Three recent national studies look at consumer homebuying trends. Pro Builder looks at the data to reveal opportunities for builders to create competitive distinction within their markets

Sales + Marketing Trends

Homebuyer Demographics: Are You Ready for This?

For the first time in history, there are six distinct generations influencing the housing market, and each one demands your attention

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