7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Brand Loyalty and Why Builders Should Think Like a Hospitality Brand
Whether its offering that personal touch or incorporating experiences into amenity use, home builders have something to learn from the hospitality industry
How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers
Buying a home looks a lot different today than it did prior to the COVID-19 pandemic, but despite new obstacles for today's buyers, some consumer trends have remained the same
Adapting Your Sales Strategy to Respond to Buyer Hesitation
A recent John Burns Real Estate Consulting consumer survey revealed that 66% of would-be buyers believe now is a bad time to invest. Here’s how builders, rental investors, and building products companies can keep them in the game
Housing Markets
Here Are the Best and Worst Housing Markets for Growth and Stability in 2022
The Sun Belt region is the latest epicenter of growth in a volatile housing market
Sales + Marketing Trends
How Home Buying Technology May Be Pushing Prices Higher
Buying a home has never been easier, but new advancements in real estate technology may come at a price
Remodeling Sales + Marketing
Home Flippers Could Play a Small Role in Solving the U.S. Housing Crisis
Property rehab companies are keeping a steady stream of supply on the market by making old homes desirable once more
Housing Markets
California Home Prices Jump to New Highs
The Golden State just got even pricier—here are the regions reporting the largest gains
New-Home Sales
Home-Price Growth Is Slowing, But Buyers Are Still Upping Their Budgets
Record home prices may be losing steam, but buyers can still expect more gains in 2022
Market Data + Trends
High Single-Family Rent Brings Investors Back Into the Market
Prices are high, the market is hot, and investors are springing back into action.
Housing Markets
Have Starter Homes Disappeared From the Market?
The few and far between entry-level homes are heating up the market.
Sales + Marketing Trends
Home Prices Reach Record High
Ongoing affordability challenges within the supply-constricted market have also been exacerbated by an influx in home buying activity from investors.
Sales + Marketing Trends
Condos Are Back
More buyers are finding condos and townhouses to be an acceptable Plan B to their more ambitious house hunting plans.
Sales + Marketing Trends
Four Builders That Succeeded During the Pandemic With Digital Sales and Marketing
“Normally buyers walk away, have to think about it, go home, have dinner, are worried someone else will buy it. For them to push that button online has been amazing. The salesperson can get paperwork ready and send it over digitally.”
