7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Brand Loyalty and Why Builders Should Think Like a Hospitality Brand
Whether its offering that personal touch or incorporating experiences into amenity use, home builders have something to learn from the hospitality industry
How Today's Consumers Feel About Online Targeted Ads
Are consumer attitudes evolving when it comes to data-tracking practices online and the targeted advertising they see as a result of it?
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers
Buying a home looks a lot different today than it did prior to the COVID-19 pandemic, but despite new obstacles for today's buyers, some consumer trends have remained the same
Adapting Your Sales Strategy to Respond to Buyer Hesitation
A recent John Burns Real Estate Consulting consumer survey revealed that 66% of would-be buyers believe now is a bad time to invest. Here’s how builders, rental investors, and building products companies can keep them in the game
Sales + Marketing Trends
Top Trends in Digital Sales and Marketing Strategies for Home Builders
How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies
Sales + Marketing
Competition to Buy Suburban Homes Intensifies
ZIP codes with the highest page views per online listing on Zillow became increasingly suburban over the past 18 months.
Sales + Marketing Trends
This House Size Is Just Right
In what could be the Goldilocks principle for what is trending in high-end real estate, homes between 5,000 and 10,000 square feet sold faster last year than smaller and larger houses, according to Realtor.com.
Market Data + Trends
Luxury Buyers Go All In, Surging High-Price Home Sales
Since the start of the pandemic, home sales for properties priced from $600,000 to more than $1 million have surged. A new report from real estate…
Sales + Marketing Trends
Measuring Buyer Demand From Showing Appointments
Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of appointments made for virtual or in-person …
Sales + Marketing Trends
What’s the Impact of COVID-19 on Home Buying Plans
It’s only a percentage point gain, but a third quarter survey of Americans propensity to want to buy a house is the first year-over-year gain in…
Sales + Marketing Trends
Redfin Expects Demand to Carry into Next Year
It won’t last forever but Glenn Kelman, CEO of Redfin, expects “the insane” real estate boom will continue into 2021.
“There are so…
Sales + Marketing Trends
Home, Home On the Small Town
In a recent study by WalletHub of cities with populations between 25,000 and 100,000, all but one of the top 20 locales had the median list price for homes under the national median of $350,000.
Government + Policy
Upcoming Election Adds to Buyer, Seller Concerns
As if the pandemic is not stressful enough, some homebuyers and sellers are now concerned about the presidential election affecting their buying…
Sales + Marketing Trends
No In-Person Crowds? Use Tech to Produce Virtual Events
A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings
