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Sales + Marketing


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New-Home Marketing

3 Steps Home Builders Can Take to Get New Customers

A step-by-step guide to help contractors grow their business

Sales + Marketing

Design and Marketing Tips for Selling Homes in a High-Rate Environment

With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help

Sales Lead Tracking

Don't Waste Your Leads: Own Them and Get Serious About Managing Them

Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy

Build to Rent

Bringing Clarity to Build-to-Rent Terminology for Greater Appeal

The New Home Trends Institute takes steps to create alignment around build-to-rent terminology  

New-Home Sales

Winning Strategies for Selling New-Construction Homes

Recent market conditions have taught home builders some valuable sales lessons and have also forced builders to take a hard look at how they're engaging homebuyers in order to meet rising expectations

Sales + Marketing

Where to Go When the Housing Market Gets S.L.O.W.

There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown

Sales + Marketing

Customer Experience Metrics: How Builders Can Use NPS

When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales

Sales + Marketing

7 Brand Experience Strategy Essentials

Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences

Sales + Marketing

Lessons Learned From Previous Housing Market Disruptions

For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident

Environmental

Does Access to Flood-Risk Data Impact Homebuyer Decisions?

A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores

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