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Sales + Marketing

The Future of the New-Home Design Studio

It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions

Market Data + Trends

First-Time Buyers Make Up Majority of Today's Buyers

Americans’ desire for homeownership continued its rebound from a low point in 2020 through the second quarter of 2021. The National Association of…

Sales + Marketing

The True Value of 3D Modeling for Home Builders

More than a marketing tool, 3D modeling can save time and money by providing greater accuracy

New-Home Sales

Big Builders Pilot Online Home Design and Purchasing Programs

Nowadays, anything can be purchased online and delivered straight to your door, including new homes—minus the delivery part. It’s the most recent…

Sales + Marketing

Real Estate's New Normal: Virtual Selling Tools

Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…

NAHB

What Do Home Buyers Want in 2021?

The NAHB’s study examines current trends and the effect of the pandemic on home buyer preferences for their homes and communities

Labor + Trade Relations

Inside Construction's Skilled Labor Shortage

HorizonTV this week features expert insight from NAHB and HBI leadership on the history and the future of construction’s skilled labor shortage…

Sales + Marketing

A Fresh Take on Model Homes

The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience

Sales + Marketing

Escalation Clauses in Your Contracts: Yay or Nay?

Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution

Sales + Marketing

The Reality of Managing Leads in 2021

The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
 

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