KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer!
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]
Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market
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Sales + Marketing
7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Sales + Marketing
Lessons Learned From Previous Housing Market Disruptions
For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident
Environmental
Does Access to Flood-Risk Data Impact Homebuyer Decisions?
A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores
Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
Sales + Marketing
Selling New Homes: There’s an App for That!
Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process
Housing Giants
Marketing Industrialized Construction to Consumers
If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing
Remodeling Design
Hardwood Flooring May Help Homeowners Turn a Profit
Sellers looking to boost the resale value of their homes might want to consider refinishing their hardwood floors
Sales + Marketing Award Winners
First, Best Impressions: The 2022 Nationals
These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales + Marketing
11 Tactics for Creating an Outstanding Construction Brand Identity
Branding isn’t just your company logo, it’s how you want customers to perceive your business. Follow these 11 steps to create a great brand identity for your construction company
