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Sales + Marketing

The Uberization of New-Home Sales

On-demand appointments can boost sales conversions and align your team with today’s homebuying realities

Sales + Marketing Trends

No In-Person Crowds? Use Tech to Produce Virtual Events 

A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings

Digital Marketing

Creating and Leveraging App-Based Customer Experiences

Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience

Digital Marketing

The Year of Catalytic Disruption

Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape

Sales + Marketing Best Practices

In Home Sales, There’s No Such Thing As Luck

Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions

Digital Marketing

Virtual Tools Bring Unprecedented Growth for Home Builders

One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20% grow

Sales Lead Tracking

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis

Sales + Marketing Best Practices

5 Expert Tips on Filming Effective Property Tours

A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option.

Sales + Marketing Best Practices

How to Communicate in a Crisis

Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect

Sales + Marketing

How to Use a Homebuyers’ Imagination to Sell a Home

High-end appliances and a trendy curbless shower may get a buyer excited, but what will really seal the deal on a home is when they start imagining

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