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Buyers, Sellers Eagerly Await the Return of Open Houses

For all the glitz and glam of 3D and virtual home tours, buyers and sellers are aching for the return of open houses, according to a survey by the

Digital Marketing

New Normal for Master Planned Communities' Sales, Marketing

If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it.

Fewer Builders Using Incentives to Bolster Sales Now

More than half of single-family builders are using incentives to bolster sales and limit cancellations, according to an NAHB/Wells Fargo Housing Ma

Sales + Marketing

Your Sales Attribution Method Is Lying to You

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

New-Home Marketing

'OK Google, What Do Buyers Want?'

How to identify buyer trends and apply them to your marketing

Builders Offer Innovative Incentives to Drum Up Sales

After homebuyer demand took a nosedive, home builders still needed sales to keep their businesses alive. So they got creative: Some businesses offe

Master Planned Communities

Master Plan Maneuvers: Product Segmentation Strategies

A look at how properly segmenting product types in a master plan requires forethought and synergy across teams

New iPhone App Could Take 3D Virtual Home Tours Mainstream

Since the pandemic, video tours and open houses are the new normal, but now that Matterport has launched an app that allows iPhone or iPad users to

Learn the Art of Selling a Home Using Floor Plans

Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to show a

Home Builder Will Pay 6 Months of Mortgages for Healthcare Workers, First Responders

Though new home sales have been on the uptick, they’re still nowhere near healthy.

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