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Sales + Marketing


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See Ya, Boomer!

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry




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Sales + Marketing

7 Brand Experience Strategy Essentials

Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences

Sales + Marketing

Lessons Learned From Previous Housing Market Disruptions

For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident

Environmental

Does Access to Flood-Risk Data Impact Homebuyer Decisions?

A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores

Sales + Marketing

Managing the CX Roller Coaster for Homebuyers

Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty

Sales + Marketing

Selling New Homes: There’s an App for That!

Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process

Housing Giants

Marketing Industrialized Construction to Consumers

If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing

Remodeling Design

Hardwood Flooring May Help Homeowners Turn a Profit

Sellers looking to boost the resale value of their homes might want to consider refinishing their hardwood floors

Sales + Marketing Award Winners

First, Best Impressions: The 2022 Nationals

These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying

Sales + Marketing

A Sales and Marketing Approach to Workforce Development

Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention

Sales + Marketing

11 Tactics for Creating an Outstanding Construction Brand Identity

Branding isn’t just your company logo, it’s how you want customers to perceive your business. Follow these 11 steps to create a great brand identity for your construction company

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