7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Excuse me, sir…your PowerPoint sucks
Stop me if you’ve heard this before.
Guy gets up to give a presentation.
Self-deprecating intro.
Well-dressed. …
Catalog ideas; don’t shoot them
Yesterday I attended a Construction and Safety Expo outside Chicago. General contractors, Sub-contractors and Safety Suppliers were dishing on…
New-Home Marketing
Do You Communicate Efficiently or Effectively?
Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective
Market Comps = Money
Disciplined market comparables are key to predicting sales pace, setting prices, and developing market savvy tactics and strategies that can improve your net income
Find Your Special 007 Sales Agents
You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder
Visualizing your future
This pottery is the future.
OK, not the pottery itself.
What the pottery represents… is the future.
…
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
PB December 2012
Builder of the Year - Toll Brothers | 13 Sales Strategies for 2013 | Remaking Your Past Bestsellers
The Miracle of Compound Interest and Referral Sales
How creating satisfied customers can have a compounding effect on referral sales
