Sales + Marketing

Westerly by Southern Land Company in Erie, Colo., follows the five-minute rule: Residents are no more than five minutes of walking from a park, a trail, or a community amenity.

Creating and Curating a Lifestyle

The housing industry’s top community lifestyle directors from the 2026 National Sales & Marketing Awards share how they define success for themselves and the residents they serve...

April 7, 2026

Blogs

Housing, We Have a Problem

Oct. 8, 2026

The Welcome Center for Sol Modern builds trust, conveys value, and captures the emotional essence of modern desert living for this high-rise rental apartment building in the heart of downtown Phoenix.

Welcome Centers That Ideally Mix Design and Technology

Oct. 8, 2026

The tiered and beautifully landscaped outdoor oasis for Gull Lake Zen Prairie in Michigan earned Gold in NAHB's 2025 Best in American Living Awards.

Design

5 Award-Winning Outdoor Oases

Oct. 7, 2026

Home

7 AI Agents Tailored to Construction

Oct. 7, 2026

Construction

Heat Pumps Are Smarter Than Ever (If They're Set Up Correctly)

Oct. 6, 2026

Homeowner looking stressed as she goes over her finances

Market Data + Trends

Majority of Homeowners Consider Themselves House Poor

Oct. 2, 2026

Demographics

Housing Demand Set to Decline As Baby Boomers Age

Sept. 26, 2026

First-time buyers tour a home with a real estate agent

Why Price Isn’t Enough to Win the First-Time Buyer

Aug. 18, 2026