Sales + Marketing

Note Web Exclusive Content: This is a more complete version of the article that appeared in the September 2006 edition of Professional Builder. It presents the ideas how they were…

Many components of a new-home purchase can be duplicated. Floor plans, elevations, home site sizes, financing, community…

The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it…