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Sales + Marketing
Courtesy Schell Brothers
Done right, social media puts your projects and your company in the ands of your propsects, homeowners, real estate agents, and others, building brand awareness, inviting engagement, and creating community.
Socially Exceptional: The Best of The Nationals
Winners from the 2026 National Sales & Marketing Awards share their insights on what makes a successful social media campaign
Aug. 5, 2026
M Buck Photography
The tiered and beautifully landscaped outdoor oasis for Gull Lake Zen Prairie in Michigan earned Gold in NAHB's 2025 Best in American Living Awards.
Design
5 Award-Winning Outdoor Oases
Oct. 7, 2026
Getty Images / HAKINMHAN
AI in Construction
Home
7 AI Agents Tailored to Construction
Oct. 7, 2026
Getty Images / StockSeller_ukr
HVAC contractor with homeowners
Construction
Heat Pumps Are Smarter Than Ever (If They're Set Up Correctly)
Oct. 6, 2026
252737807 © Fizkes | Dreamstime.com
Homeowner looking stressed as she goes over her finances
Market Data + Trends
Majority of Homeowners Consider Themselves House Poor
Oct. 2, 2026
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Elderly woman at home
Demographics
Housing Demand Set to Decline As Baby Boomers Age
Sept. 26, 2026
133304510 © Chernetskaya | Dreamstime.com
First-time buyers tour a home with a real estate agent
Why Price Isn’t Enough to Win the First-Time Buyer
Aug. 18, 2026
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Nashville
Markets
Where Are Americans Moving?
Aug. 18, 2026
9408628 © Danny Raustadt | Dreamstime.com
New-home community
Marketing New-Home Communities: What Buyers Actually Want
Aug. 14, 2026
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