Sales + Marketing
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no…
Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies when a home sold after the company ran an in-flight airline infomercial in which a passenger walks…
With energy prices on the rise, buyers are becoming increasingly attracted to the notion of high-performance homes. High-performance homes offer consumers relief with lower energy costs…
Note Web Exclusive Content: This is a more complete version of the article that appeared in the September 2006 edition of Professional Builder. It presents the ideas how they were…
Many components of a new-home purchase can be duplicated. Floor plans, elevations, home site sizes, financing, community…
The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it…
