Sales + Marketing

Taking a thoughtful approach to sales conversion

Need More Leads? Think Again

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A Low-Tech Secret to Staying Competitive

Madison, Wis., Is Best For Runners (Arizona, Not So Much)

Madison, Wis., is the best place to live if you love to run, according to SmartAsset. In fact, half of the cities in SmartAsset’s top 10 are located in the Midwest. Other…

A Value Proposition

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How to Be More Likable When Not Face to Face

Boomers And Beyond: Opportunities For Builders

New Technology Has Changed The Game For Real Estate Marketing

The prominence of sites such as Zillow and Trulia has made homebuyers smarter about what they want in a home. Real estate agents need to adapt to a changing world.

R.L. Adams, a…

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Defining the Generations

Toll Brothers Offers To Pay Taxes For New Luxury Condo Buyers

In an effort to draw in new buyers without lowering prices, Toll Brothers is offering to pay buyers' taxes on two new developments in Manhattan.

CNBC reports that the…

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The 13 Top Digital Trends for Builders

Getting Personal

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Using Content That Packs Emotional Appeal