Taber LeBlanc of Homes by Taber discusses the changes and challenges in the Oklahoma City market.
The recession battered many of the nation’s largest housing markets, but Oklahoma City managed to avoid the brunt of the crash. Nonetheless, the downturn dented the sales volume of Homes by Taber, a company founded by Taber LeBlanc in 2000. While many builders eliminated amenities from their product to reduce costs and compete in the depressed market, LeBlanc retained the existing features in his homes and even incorporated more amenities such as cathedral ceilings and outdoor fireplaces to increase overall value. After adding as many sensible upgrades as possible, LeBlanc shifted the company’s strategy toward improving energy efficiency.