What Are the Hottest Paint Colors for 2020?

January 15, 2020
pink paint color on wall in room
Pink is the new neutral for 2020. (Photo: Pixel-Shot - Adobe Stock)

After a decade of white this, gray that, home builders and buyers alike are longing for something new. In 2020, design experts forecast that color will make a comeback in a big way. From Pantone’s Color of the Year, Classic Blue, to Benjamin Moore's pink color pick for 2020, paint companies are choosing hues that add a pop of color to the room without overwhelming the space. Builders can incorporate these colors in appliances, cabinets, and accent walls, or they can go all-in and paint the entire room. Whatever they choose, getting the color right can give a home a unique identity and help homebuyers fall in love. 

Every few years the color esthetic for the home seems to change. For the last several years white and gray were everywhere in homes. But if the paint companies have anything to say about it, there are several new colors they see as being the new neutrals—along with other popular colors for the walls. 

Benjamin Moore sees pink as the new neutral and color of the year - First Light 2102-70. They point out that many holiday decorations this past year were pink, and they claim it represents the shift in the way people are living and thinking of the home over the last decade. 

Historically pink has been a decidedly feminine color. However as Benjamin Moore looks ahead to 2020 color trends that will shape the next decade, they see pink quickly evolving and shifting, becoming the new neutral to watch. One look at some of the world’s most prestigious restaurants, coffee shops, hotels and runway trends for both men and women reveal pink is indeed here to stay. 

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