Sales + Marketing

Florida has been the site of many recent climate disasters, including red tides and hurricanes. A new green-certified inland community hopes to be a model for the Sunshine State's housing future.

Florida's 'Eco-Utopia'

With the spring real estate season underway, industry experts are talking about the value of newness to homebuyers and builders.

The Power of New in Spring Buying Season

If marketed right, high-performance homes sell faster and at higher prices

5 Keys to Selling High-Performance Homes

The Nationals 2019_print advertising excellence_best print campaign_William Lyon Homes

Closing Fast—How Nationals 2019 Winners Are Boosting Sales Traffic

head vs. heart_needs vs. wants_making the sale

Making the Sale: Wants vs. Needs

Pocket park in North Charleston, Oak Terrace Preserve

What Buyers Want—Recent Consumer Preference Research

Man fishing | But serving the 50-plus demographic with affordable, accessible housing may prove difficult, as the data show that more active adults and seniors are increasingly living in remote areas across the country, with specific housing needs to address, such as accessibility, convenience, and safety.

Senior Needs

Person by building exterior | September 2018 was something of an inflection point in the market. Homes that would have flown off the market just months before were sitting unsold, despite competitive pricing, strong marketing, and overall desirability.

Real Estate's Tougher 'New Normal'

Dog on residential street | National home builder D.R. Horton is looking forward to spring, one of the hottest times of year for real estate, following the demand slowdown at the end of 2018 and starting 2019.

Builder Hoping for Increased Demand in Spring

Senior couple in green field

10 Retirement Boomer-Towns

Man taking photo by mural

Denver's 'Prime' Customers

Mug, notebook, plant on table

Builder Talks Effective Branding