PB January 2004

The builders that score best in customer satisfaction know their customers, which enables them to target their design and marketing to buyers who will be happiest with them.

Doverra has created an innovative hybrid of fiberglass-reinforced cement (currently awaiting a U.S. patent) for fireplace mantels and surrounds.

What makes this still-emerging technology a good fit with the homes you build?

Sales and marketing costs should be held to 6% of home building revenue, but builders have a hard time hitting that target.

Interior designer Lynne Forde Breyer talks about design trends, working with builders and why she never turns down a referral.

Census data and 'life stages' help consultant change at least one developer's mind on product mix.

The push for innovative technologies to improve energy efficiency and the growing concern over energy costs have changed the formula for buying power to reflect the true cost of owning a home.

Nothing exceeds the value of relationships that are based on shared trust, clear communication, performance excellence and a focus on making great things happen through mutual efforts.

Centex vice president/construction technology Randy Luther shares his modus operandi for shopping the exhibit floor at the International Builders' Show, including a cheat sheet on what questions to ask at the booths.

Depending on when you ask it, this ticklish question has many answers. Just be sure to ask the right people.