Move-up buyers are a fickle bunch, and this blog entry focuses on a Lean Design for that group.
Research reveals most owners of green homes would purchase another.
Builders would benefit more from proactively shepherding customers from contract to closing than they would from merely focusing on gaining more sales.
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential home buyers.
Bad reviews are a fact of business, but as more embittered consumers vent their frustrations on social media, those opinions can shape the perception of your brand.
Surveys reveal what customers are saying about how well home builders are delivering customer satisfaction and where they are failing.
The 2013 BPAA winner for customer satisfaction shares its Golden Rule for creating fans.
Now that new-home sales have nearly doubled from their 2010 low, we are facing the challenges of a recovering market.
In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.
From what I gather in my dealings with builders and designers, our industry underutilizes spreadsheets.
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.