Wired
In a study of more than 400 consumers nationwide that are either owners of newly constructed homes or prospective buyers of the same, researchers found that 49% of the target consumers, presented with at least one home technology option, made a purchase.
Watch Those Operating Expenses!
Operating expenses, as a percentage of sales revenue, should be going down in the robust markets we see across the country today, but instead they seem to be moving in the opposite direction, and that's not the sign of a well-managed company. Our target for operating expenses is 18% of total sales revenue from home building operations.
Pampering the Press
At a recent groundbreaking ceremony, Paramount Homes, Asbury Park, N. J., gave press members something they could really work with — clipboards emblazoned with the builder/developer's new community logo and phone number. This take-home gift not only served as a handy way to take notes and quotes during the event, but also reminded reporters of the community and contact number long afterwa...
Change Agents, Part II
Turtle Crossing in Warwick Grove
It pays to protect the environment. The Warwick Grove master plan in Warwick, N.Y., boasts a diversity of wildlife, including federally protected bog turtles that roam the marshy outskirts. When the state of New York requested developer-builder LeylandAlliance protect the slow-moving but wide-ranging amphibians, the company called upon Michael Klemens, Ph.
Business Management
The Gospel According to Gary Grant
In this column, Gary Grant — who just retired from Pulte's Minneapolis Division — imparts his lessons learned from 40 years in the industry
Developing Relationships
Agenda Journalism
Revisiting an Overlooked Parcel
In Croton-on-Hudson, N.Y., Discovery Cove at Half Moon Bay sits on 12 acres of highly desirable riverfront, just steps from a boat marina and near the commuter rail into New York. But the site sat dormant for roughly 20 years before WCI Northeast U.S. stepped in to build 154 attached homes there. Why? "For years, complications made this land not worth developing," says Gabe Pasquale, vice presi...