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PB March 2006

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PB March 2006


Ideal Homes Spins Gold from Local MLS Data

Builders can obtain demographics and other economic data from various government and private sources. However, some builders have their own ideas for getting a better read of their marketplace. In addition to tracking real estate deals to uncover emerging trends, builders in some markets have shown the local Multiple Listing Service can be a powerful tool for demand analysis.

Pardee Rolls Out Hybrid SUVs

Pardee Homes gets a lot of mileage marketing its environmental and energy conservation image to home buyers in Southern California and Nevada. Now, the company will get even better mileage as it replaces leased vehicles with hybrid gas-electric cars. As leases come due on company cars, Pardee will phase in 10 Ford Escape Hybrids as its couriers' leases expire.
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