Builder- Broker Partnership
A longstanding, profitable partnership with a real estate firm helps solidify Barone’s reputation as the customer satisfaction leader in the Rochester, N.Y., area and now, nationally.
Hot Merchandising Trends
Trends in home design and fashion come and go, and pendulums swing, so what must your about-to-open models feature for your communities to stay leaders in today's competitive marketplace?
Whose Brand Delivers Customers?
One builder told me his company is doing away with its design centers because it learned that too many choices actually lower customer satisfaction scores.
Tune Up Your Web Site
Tweaks and tactics to boost your share of the surging ranks of Internet home buyers
Build Brand Equity With Window Logos
The small, etched logo that appears in the corner of all tempered-glass windows now can be a builder’s logo.
Customer Service Standard Setters
Tax-Credit Bills on Right Track
Tax credits for energy-efficient home construction are closer now that the Senate passed energy legislation that includes builder incentives.
Arson Attacks Spur Calls for Increased Job-Site Security
A campaign of destruction by a radical faction of the environmental movement might force builders to rethink their security procedures.
Little Houses in Big Sky Country
In less than a decade, transplanted Californian Perry Ashby has helped change the Missoula, Mont., new home market for the better.
