Playa Vista Selects Builders

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Several well known building firms have been named builders for Phase One of Playa Vista, the large master-planned community to be built on a historic and environmentally sensitive area of west Los Angeles.

April 03, 2000
The first builders have been selected to construct the 76 different floor plans and 13 housing styles of Phase One at Playa Vista.

 

Several well known building firms have been named builders for Phase One of Playa Vista, the large master-planned community to be built on a historic and environmentally sensitive area of west Los Angeles. Ryland Homes, Shea Homes, Warmington Homes California, The Olson Company, John Laing Homes, The Lee Group and Fairfield Residential will build about 1600 homes to be available by mid- 2001. Homes will range from affordable apartments to single-family homes selling from $200,000 to more than $1 million.

During the next 10 years about 12,000 homes will be built on the 1087-acre mixed-use site that was once home to the Howard Hughes Aircraft Company and encompasses a rare combination of salt water and fresh water marshes called the Ballona Wetlands.

Also under construction early in Phase One will be the 6600 square-foot visitor center, which will not be a typical sales office. Rather it will tout the community’s principles of sustainable development - photo voltaic energy, natural lighting, recycled building materials and drought-resistant landscaping.

"The center’s display will also demonstrate how connectivity and technology will benefit residents of Playa Vista," says Ken Agid, vice president of marketing for Playa Vista. "The purpose of the visitor center is to explain the market-driven design approach and introduce people to the Playa Vista community."

Phase One of the project has been fully entitled for 3246 homes to be completed by 2004. Meanwhile an impressive list of interested parties has risen to over 7,000 names, notes Agid.

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