7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
How to Use a Homebuyers’ Imagination to Sell a Home
High-end appliances and a trendy curbless shower may get a buyer excited, but what will really seal the deal on a home is when they start…
Sales + Marketing
How Do You Value Home Design?
A picture is worth a thousand words––but how about a thousand dollars? For a set of good floor plans, it is worth that and more,…
Buyers, Sellers Eagerly Await the Return of Open Houses
For all the glitz and glam of 3D and virtual home tours, buyers and sellers are aching for the return of open houses, according to a survey by the…
Digital Marketing
New Normal for Master Planned Communities' Sales, Marketing
If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of…
Fewer Builders Using Incentives to Bolster Sales Now
More than half of single-family builders are using incentives to bolster sales and limit cancellations, according to an NAHB/Wells Fargo Housing…
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
Builders Offer Innovative Incentives to Drum Up Sales
After homebuyer demand took a nosedive, home builders still needed sales to keep their businesses alive. So they got creative: Some businesses…
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
New iPhone App Could Take 3D Virtual Home Tours Mainstream
Since the pandemic, video tours and open houses are the new normal, but now that Matterport has launched an app that allows iPhone or iPad users…