Sales + Marketing

I am well qualified to discuss the “prima donna syndrome,” because in 1971 I was the prima donna in my company. I was the top seller with the highest-volume home builder in a South Florida community, and I didn’t…

Greening your marketing plan requires a different thought process and action plan than what you might expect.  In the upcoming months, I will be speaking at the International Builder Show in Orlando on this very…

This month we named our Remodeler of the Year — Anthony Home Improvements in Elkins Park, Pa.

We chose the company for…

Last week I nagged you about elevation renderings, this week the focus is on floor plan renderings. Floor plan renderings are an easy way to stand out from the crowd. The vast majority of builders present a simple…

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