Sales + Marketing

Young couple aspires to buy a home

There’s More Than One Way to Market Green Homes

Getting the Message Out

With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies in order to be competitive. If “build it, and they will come” was ever true, it certainly is…

Outdoor entertaining space

Luxe Home Buyers' Top 10 Wants

Diagram of the road to defining your target market

Market Research: the Foundation of Your Marketing Circle

Marketing Circle diagram

Sales & Marketing: Begin 2015 With the End in Mind

Lennar's headquarters in Fountainbleu, Florida

Lennar’s Results Tell us 5 Things About the New-Home Market

Marketing Strategies in Today's Climate

Redefine Your Role as a Remodeler

Change or Become Irrelevant

The Changing Client

Successfully resolving to change

Miller and Smith: Enduring Appeal

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