2009 National Sales and Marketing Award: Miraval Plan 313 at Stapleton Court Homes, Denver

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A profile of 2009 National Sales and Marketing Gold Award Winner Miraval Plan 313 at Stapleton Court Homes, Denver

March 01, 2009

Miraval Plan 313 at Stapleton Court Homes, Denver / Best Single Family Detached Home Priced $400,000 to $650,000

Builder: Infinity Home Collections, Denver

Architect: Woodley Architectural Group, Highlands Ranch, Colo.

Interior design: HRi Design, Littleton, Colo.

Number of units: 100

Price range of units: $624,000

Square footage of units: 2,846



Photo credit: Jeffrey Aron, Aron Photography

All 2,800 square foot homes are not equal. One may be valued at $150,000 while another goes for $500,000 — it all depends on your buyer profile and how you design and interpret that space for them.

For Miraval Plan 313, the target market was the move-down buyer.

"The objective was to make sense out of moving down in size or taking a home that was smaller than you might have anticipated but nicer than you ever dreamed," says David Steinke, marketing director for Infinity Home Collections. "We minimized room counts and capitalized on room quality.

Yet Plan 313 manages to include a large morning room, a butler's pantry, a formal dining room and a private study.

"We paid special attention to the rooms that matter, and we provided the finishes that were expected in much higher priced homes, custom homes, at a production price point.

 

Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million
Bridgeland, Cypress, Texas | Best Master Planned Community of the Year
The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year
Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design
Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000
Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million
The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million
Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community
Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage
1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads
Simonini Builders Corporate Brochure | Best Corporate Brochure
MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000
Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad
NXT at Windemere by the Lake, Toronto | Best Graphic Continuity
Shappell Matchmaker Campaign | Best Internet Marketing Campaign
'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign
Additional Gold Award Winners
Judges – 2009 National Sales Marketing Award

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