Renew and Invigorate

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Something about Professional Builder has changed. It looks different. It even feels different. In truth, we have reformulated and redesigned the entire magazine, and we did so to better serve you.

January 01, 2008

By now, you have recognized that something about Professional Builder has changed. It looks different. It even feels different. In truth, we have reformulated and redesigned the entire magazine, and we did so to better serve you.

For 70 years, PB has built a reputation of helping builders operate better companies. We want to be inside your companies, side-by-side, not just reporting on the industry swirling around you. We express this feeling clearly in our new tagline that reflects both our goal and our promise to our readers.

Challenge. Inspire. Inform.

In my mind, that is what great trade magazines do. We challenge our readers to improve their businesses, to innovate and adopt best practices. Our long association with the National Housing Quality Awards and the Best in American Living Awards represent the best of our sense of challenge. We can all be better.

We also look to inspire our readers. Our new feature, Best Address, is the centerpiece of the magazine. In this feature, we look at one model in a great community and tell its story from inside out. Why does it look the way it looks? What compromises were made? How did the land package get put together? Is it selling? From these insights, you can draw inspiration and direction that will translate directly to your business.

That attitude infuses the whole magazine and is the foundation for our desire to inform. We have divided the magazine into four departments: Run it, Sell it, Design it and Build it. Each department directly connects with the areas of focus in your own business. In addition, each area may be of interest to one particular member of your staff, making four magazines within our one magazine. The goal is to give you and your staff information you can use on a daily, weekly and monthly basis.

The names of the departments also symbolize our new attitude. You'll find our writing more conversational and more enjoyable. You'll see pages with shorter articles that give you quick bits of information you can use. We recognize the time crunch of business life and want you to be able to gather information on the skim level. But we're not sacrificing depth for shallowness. You'll see a feature in every department that deep dives into a topic important to you.

Our watchwords of innovation, best practices, quality and customer service suffuse our entire editorial product and I hope you find this new PB more accessible, more informative, and more enjoyable.

I would love to hear back from you. Please don't hesitate to drop me an email with your feedback.

paul.deffenbaugh@reedbusiness.com

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