Study Reveals Room for Growth

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Owens Corning conducted a housing survey of 1,217 households to find out who intended to purchase a new home in the next 18 months and what kind of home they were interested in buying.

August 01, 2006

Owens Corning conducted a housing survey of 1,217 households to find out who intended to purchase a new home in the next 18 months and what kind of home they were interested in buying. The following charts compare the intention to buy to the actual 2005 housing market. The results show a fluctuation between what households intended to buy and what they purchased.

% Intending to
Buy or Build
in the Next 18 Months

Existing site-built home 59%
New site-built home 29%
New HUD home 7%
New modular home 5%


2005 Housing Market
7 million existing site-built homes 80%
1.6 million new site-built homes 18%
130,000 HUD homes 1.5%
40,000 modular homes 0.5%


% of Those Intending to Buy or Build (House Value, including land)
Under $100,000 23%
$100,000–$200,000 44%
$201,000–$300,000 20%
$301,000–$500,000 13%

Source: Owens Corning


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