404151299 © Serhii Hryshchyshen | Dreamstime.com
Worker manages loading of factory-built home onto a truck to be transported
Due to their lower costs and high rate of appreciation, priced-out homebuyers are beginning to view manufactured and modular homes as an entryway into homeownership
68230746 © Igor Mojzes | Dreamstime.com
Group of young workers in safety vests and hard hats working together
7218636 © Tyler Olson | Dreamstime.com
Model home sits on chart showing falling home prices
85705513 © Trekandshoot | Dreamstime.com
Aerial overview of suburban neighborhood
62234147 © Goodluz | Dreamstime.com
Couple going over paper work with a real estate agent
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Design

Vantage Media
The Florin model of the Nouveau Collection at Amalyn, a Toll Brothers community in Bethesda, Md., showcases the trend of built outdoor spaces that connect and enhance the home's indoor spaces and overall appeal.
Among features driven by the pandemic, the importance of built outdoor spaces has shown staying power as a valuable selling point
Oct. 22, 2025
84652017 © Irina88w | Dreamstime.com
Modern white kitchen with ample storage space
Thoughtful storage solutions go a long way in enhancing a kitchen’s design and functionality. From walk-in pantries to appliance garages, read on to learn what storage features...
Oct. 22, 2025
Warchi
gettyimages1351472483
Innovation comes in many forms for the housing industry. Take this one-question poll and let us know what's driving you to innovate!
Oct. 22, 2025
357947785 © Prostockstudio | Dreamstime.com
Small modern kitchen with open shelving
Small kitchens can often feel cramped and unusable, but they don't have to be. Follow these tips to make even the smallest kitchens feel more functional and spacious
Oct. 17, 2025

Construction

c. 2023 Kevin Fujii
The so-called 'Miracle House' on Maui survived a wildfire that wiped out 2,200 homes and structures in Lahaina Town in 2023. Photo: c. 2023 Kevin Fujii/Honolulu Civil Beat
Building better with proven tools and techniques and a systems-based approach reduces the property loss and economic impact of natural disasters while strengthening communities...
Oct. 13, 2025
Simonton Windows and Doors
Simonton Windows and Doors' 5500 Window Series
From fire-rated walls to doors and windows designed to withstand harsh winds, these innovative products can enhance a home's resiliency
Oct. 9, 2025
102535251 © Kawee Wateesatogkij | Dreamstime.com
A man and a woman holding a hard hat looks over plans on a laptop at a construction site
In 39 states, the median wage for full-time women working in construction is higher than the median wage earned by all full-time working women
Oct. 9, 2025
© Endeavor Business Media / Camille Jenkins
Women at WIRC logo next to Camille Jenkins' headshot
On the final day of the Women in Residential Construction Conference, Jenkins encouraged women to stay ignited and to maintain a connection with fellow attendees
Oct. 8, 2025

Business Management

30772492 © Wisconsinart | Dreamstime.com
Aerial view of suburban neighborhood
The average homeownership tenure in Q-3 2025 grew to more than eight years, the longest tenure recorded since 2000
Oct. 23, 2025
American Home Shield
Military dedication held at donation ceremony for the three tiny homes donated by American Home Shield
In collaboration with Operation Tiny Home, the company recently donated three tiny homes to a Pagosa Springs, Colo.-based nonprofit organization to support veterans during mental...
Oct. 22, 2025
7136817 © Feverpitched | Dreamstime.com
A stack of cash sitting next to a model home, indicating down payment money
Although the typical down payment remains high at $30,400, it is largely unchanged from last year
Oct. 22, 2025
Recipients of the 2024 National Housing Quality Award were recognized at Pro Builder's U40 Leadership Summit in Las Vegas. The program evaluates and rewards operational excellence in home building.
Industry-leading individuals and companies join the mission to recognize and affect operational excellence in home building
Oct. 22, 2025

Sales + Marketing

116517732 © Fizkes | Dreamstime.com
Young homebuyers speak to real estate agent
In a recent survey of Gen Z adults, nearly half of all respondents reported feeling ready to buy a home, but only 36% say they are financially prepared to do so
Oct. 16, 2025
Chase Daniels / Jonathon Garza
Wolf Ranch aerial overview
Struggling to program the amenities for your next community? Let these features from the 2025 National Sales & Marketing Awards be your guide
Oct. 8, 2025
Jess Blackwell Photography
Reducing the size of a loft space gives more footage to secondary bedrooms, a definite 'Do' according to recent consumer research.
Homebuyers have more choices now that resales are making a comeback. Here's how to combat the competition.
Oct. 2, 2025
174182228 © Prostockstudio | Dreamstime.com
Millennial couple holds up keys to new house
In the 50 largest metros, Millennials accounted for 49.7% of purchase requests in 2024. In some metros, however, Millennials accounted for upwards of 60% of all mortgage applications...
Sept. 19, 2025

Idea Homes

massstretchcode
Stretching the Budget To Meet the Massachusetts Stretch Code When Albert and Christina Cummings purchased a prime piece of land in the Berkshire Mountains of Massachusetts back...
Oct. 23, 2025
662438e3fd8c40a183d49f68480c1136_1_105_c
The NEWLOOK Experience Home is taking shape! This month, we’ve made exciting strides in construction, bringing our vision closer to reality. From structural advancements to detailed...
Oct. 16, 2025

Events

© Endeavor Business Media
women_at_wirc_pb_hero
The pandemic permanently changed how people want to live. In this episode of Women at WIRC, we sit down with the researchers of the America at Home Study to learn the latest
Sept. 22, 2025
Liza Hausman / © Endeavor Business Media
Liza Hausman / WIRC hero
In this episode of Women at WIRC, we talk with Houzz’s vice president of industry marketing Liza Hausman about how home builders can stay up to date on the latest marketing tools...
Sept. 9, 2025