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By engaging the National Housing Quality Awards and opening themselves up to intense scrutiny by industry-leading peers, these four home builders supercharged their commitment...
The housing supply and affordabilty crisis demands new models that enable faster production in a collaborative regulatory environment.
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Ian Roth Studios
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Design

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Row of new homes
From community-driven features to highly-personalized spaces, these are the trends that have come to define architectural plans in 2026
Feb. 10, 2026
Tsutsumida Pictures
High-density single-family detached homes at L'Aube at Solis Park by Trumark Homes in Irvine, Calif., demonstrate the variety of massing, articulation, and layout that builders can achieve on deep, narrow footprints without the constraint of shared walls.
Despite affordability challenges, buyers still demand detached homes. Here's how to deliver at higher densities without sacrificing style or safety
Feb. 10, 2026
Guy Land Designer Inc.
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The following projects from our design team offer clever ideas for outside living spaces with fully equipped kitchens as focal points
Feb. 10, 2026
Davies Imaging Group
Fusion covered patio
When days get shorter and the weather gets colder, a connection to nature in our homes can help chase the blues away
Feb. 7, 2026

Construction

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Interested in speaking at the 2026 WIRC Conference? Fill out this quick form for a chance to get involved
Feb. 12, 2026
Panasonic
Panasonic OASYS Whole Home Air Quality Management System
OASYS Whole Home Air Quality System | Panasonic OASYS Whole Home Air Quality Management System integrates ventilation, filtration, humidity management, and temperature control...
Feb. 10, 2026
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Wildfire
In an effort to eliminate any confusion or overlap with the International Wildland-Urban Interface Code, the International Code Council is officially sunsetting its standard for...
Feb. 7, 2026
Jose carlos Cerdeno
Human Resilience
Those who make wellness a standard feature in their homes will reap the benefits in the years to come
Feb. 6, 2026

Business Management

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Home builder examining plans at a jobsite
High interest rates and home prices were major concerns for builders in 2025, and they don't appear to be going away anytime soon
Feb. 10, 2026
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Atlanta skyline
Last year, 7.1% of deals fell through, but in some housing markets, that figure is much higher
Feb. 7, 2026
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New-home construction
New-home inventory is helping alleviate affordability challenges, and in some areas, that new construction is leading to more sales
Feb. 6, 2026
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Port St. Lucie, Fla.
Rather than heading toward specific states or cities, a recent report found Americans are increasingly heading toward the more affordable outskirts of cities
Feb. 3, 2026

Sales + Marketing

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Sales person meeting with potential clients
When trying to turn leads into sales, it's important to know what not do
Feb. 7, 2026
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Millennial couple sitting near moving boxes in their new home
By age 30, just 25% of Millennials were homeowners, compared with 43% of Baby Boomers at the same age
Feb. 5, 2026
Concept image: Phiwath Jittamas
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Industry experts weigh in on how the housing industry is adapting to consumer preferences and market conditions to thrive in 2026
Jan. 30, 2026
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Gen Z couple touring a home with a real estate agent
The share of homeowners in Generation Z improved in 2025. Even so, the youngest generation of homeowners still owns fewer homes compared with older generations when they were ...
Jan. 27, 2026

Idea Homes

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Color, Craft, and Commitment: Sherwin-Williams Brings Vision and Value to the NEWLOOK Experience Show Home The goal of the Pro Builder NEWLOOK Experience Idea Home was to demonstrate...
Feb. 4, 2026
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Moen: Elevating Water, Wellness, and Design in the NEWLOOK Experience Home Ever since the COVID pandemic burst on the scene and disrupted everyday life and raised health fears...
Feb. 4, 2026

Events

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In this episode of Women at WIRC, three women from across the housing industry share their stories, experiences, and strategies that help them rebuild communities to be better...
Feb. 4, 2026
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Liz Miles
In this episode of the Women at WIRC podcast, the International WELL Building Institute's Liz Miles shares how the organization is thinking beyond home gyms to address the broader...
Jan. 27, 2026