Jess Blackwell Photography
Reducing the size of a loft space gives more footage to secondary bedrooms, a definite 'Do' according to recent consumer research.
Homebuyers have more choices now that resales are making a comeback. Here's how to combat the competition.
New Home Star
Hosted by NAHB, the 2026 International Builders Show (IBS) is scheduled for February 17-19 at the Orange County Convention Center in Orlando, Fla., in conjunction with the Kitchen and Bath Industry Show (KBIS) produced by the National Kitchen & Bath Association. Registration is now open and covers both events!
Diana Sell Photography
View of kitchen in home in Lake Oswego, Ore.
2907321 © Lastdays1 | Dreamstime.com
Exterior of gated luxury home surrounded by trees
Andrii Yalanskyi/istock
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Design

11245572 © Dora Paris | Dreamstime.com
House with a 'For Rent' sign in the front yard
Nearly 90% of single-family rentals are owned by small landlords.
Sept. 29, 2025
79603914 © Bialasiewicz | Dreamstime.com
Bathroom showcasing wellness and accessible features
Homeowners want wellness-inspired bathroom designs that will age alongside them
Sept. 25, 2025
121720527 © Ala2017bn | Dreamstime.com
Blue kitchen island with drawer storage in white modern kitchen
From adding storage to choosing low maintenance materials, these strategies can take your kitchen design up a notch
Sept. 23, 2025
854320 © Amy Walters | Dreamstime.com
Single-family home under construction
On average, it took just over 9 months to complete a single-family home in 2024—one month faster than in 2023
Sept. 23, 2025

Construction

Courtesy of U.S. Immigration and Customs Enforcement
Courtesy of U.S. Immigration and Customs Enforcement
Have your job sites experienced a visit from U.S. Immigration and Customs Enforcement (ICE)? Are you concerned they might? Take our poll and let us know!
Sept. 30, 2025
276399324 © Guteksk7 | Dreamstime.com
3D-printer forming a home
Built by nonprofit organization Community Development Corporation of Tampa, the 18-home community is designed to withstand harsh Floridian weather conditions
Sept. 30, 2025
117483204 © Kwangmoo | Dreamstime.com
Construction worker stands at a jobsite looking over plans
Construction wages have grown over the past five years, but that growth isn’t equal across the US
Sept. 25, 2025
© Endeavor Business Media
women_at_wirc_pb_hero
The pandemic permanently changed how people want to live. In this episode of Women at WIRC, we sit down with the researchers of the America at Home Study to learn the latest
Sept. 22, 2025

Business Management

2306615 © Max Dimyadi | Dreamstime.com
New home under construction
The home building industry looks different than it did in years past, with large publicly-traded companies now making up for 50% of the new-home market share
Sept. 30, 2025
158612206 © Panuwat Dangsungnoen | Dreamstime.com
Blocks with percentage signs stacked on top of each other, indicating climbing mortgage rates
Currently, less than 20% of mortgages have rates above 6%, but that share is growing as homebuyers adjust to a market with higher rates
Sept. 30, 2025
27025463 © Jackbluee | Dreamstime.com
Exterior of a starter home
Even as starter-home prices grew by more than 2% in August, sales increased for the 12th consecutive month
Sept. 30, 2025
28413671 © Kristopher Strach | Dreamstime.com
Aerial view of luxury neighborhood in Florida
From brand awareness to a desire for lower home prices, these trends are changing the way luxury buyers interact with the marketplace
Sept. 29, 2025

Sales + Marketing

174182228 © Prostockstudio | Dreamstime.com
Millennial couple holds up keys to new house
In the 50 largest metros, Millennials accounted for 49.7% of purchase requests in 2024. In some metros, however, Millennials accounted for upwards of 60% of all mortgage applications...
Sept. 19, 2025
236591244 © Albertshakirov | Dreamstime.com
Female construction worker working alongside male coworker
As of most recent 2024 data, there are 1.34 million women working in construction roles
Sept. 18, 2025
198173056 © Dark1elf | Dreamstime.com
Baby Boomer woman works on laptop at her couch
A recent study shows 61% of Boomers never plan to sell their homes, and just 10% say they'll sell in the next five years
Sept. 17, 2025
157341511 © Fizkes | Dreamstime.com
First-time homebuyers speak with a real estate agent
Builders are getting creative with their layouts, building smaller footprints, and focusing on amenities geared toward younger generations
Sept. 11, 2025

Idea Homes

Titebond
Article + Video: Titebond takes center stage as a key sponsor of the Professional Builder NEWLOOK Idea Home, showcasing its advanced caulks and sealants alongside its renowned...
Sept. 18, 2025
Eldorado Stone
Article + Video: Eldorado Stone® and Drain-N-Dry™ Lath bring style and performance to the Professional Builder NEWLOOK Idea Home, showcasing products that blend beauty with durability...
Sept. 18, 2025

Events

Liza Hausman / © Endeavor Business Media
Liza Hausman / WIRC hero
In this episode of Women at WIRC, we talk with Houzz’s vice president of industry marketing Liza Hausman about how home builders can stay up to date on the latest marketing tools...
Sept. 9, 2025
© Endeavor Business Media
phius_hero_wirc_podcast_1
In this episode of Women at WIRC, we talk with passive house pioneer and founder of Phius Kat Klingenberg on why interest in the approach is "skyrocketing" and how resilience ...
Aug. 25, 2025