What Does The Typical Budget Get Buyers in Every ZIP Code?

Nationwide, 28% of homes are considered within the typical buyer’s budget but that figure varies greatly when moving into local markets

The most common technology used in the home search process is still online websites, but more homebuyers are using AI to assist in their early research.

Building Technologies

Tech Is Creeping Further Into the Homebuying Process

Building Technologies

AI Adoption Grows Across the Construction Industry

Data center near residential neighborhood

Market Data + Trends

Data Centers Have a Mixed Impact on the Housing Market

Education + Training

Lowe’s Foundation Launches Coalition to Help Strengthen the Skilled Trades

Design

This Big Sky, Mont., living room by Reid Smith Architects showcases an inviting look with warm stone walls, wood details, and earthy furnishings.

Design Best Practices

Homeowners Seek Out Warmth, Texture, and Natural Materials

This fall, expect to see more high-texture spaces featuring warm earth tones, natural stone and wood, and lots of personality

Sept. 3, 2026

House Plans

Strategies For Improving the Floor Plan

When market conditions change, it sometimes just takes a few simple updates to turn the floor plan into something buyers are after

Aug. 27, 2026

Townhomes

Townhome Construction Activity Falters

Townhome starts fell in Q-2 2026. Still, housing industry pros suggest this decline is only temporary and that construction activity will pick up as buyers seek out medium-density...

Aug. 20, 2026

FastFinish™ Delivers a Solid-shelf Closet Upgrade for Flagship Homes

Turning a Standard Feature Into a Solid Upgrade For homebuilders, the right upgrade has to accomplish more than simply look better. It needs to add value for the homebuyer while...

Aug. 17, 2026

Construction

Women in Residential Construction

Laura Mueller Talks Employee Ownership Models in Construction

Women at WIRC

In this episode of Women at WIRC, we speak with Groundworks' Laura Mueller about the company's employee ownership model and how other companies can use this model to help strengthen...

Sept. 8, 2026

Innovation

Ivory Prize for Housing Affordability Now Accepting Nominations

The awards program from Ivory Innovations seeks to recognize organizations that are creating scalable, affordable, and accessible housing solutions

Sept. 4, 2026

Construction

Getting Comfortable with Continuous Insulation in Modular Construction

Offsite building solutions for housing are poised to gain more traction in the market and are already leading the way in energy efficiency

Aug. 31, 2026

Construction

4 Tips & Tricks for Proper Window Flashing

Flashing windows can be tricky, especially when the wall assembly includes continuous insulation. (Hint: Material compatibility is key)

Aug. 31, 2026

Business Management

Market Data + Trends

Poor Air Quality Is Pushing Buyers Out of Some Metros

High-cost metros with poor air quality are seeing an exodus of residents

Sept. 8, 2026

Market Data + Trends

Build Times Speed Up

Despite the ongoing housing shortage, homes became quicker to build in 2025. As of most recent data, the typical home takes just 8.8 months to build from start to finish

Sept. 8, 2026

Markets

Metros Where New Construction is Thriving

New-home construction may have slowed nationwide, but in some metros, new homes make up a considerable share of the marketplace

Sept. 4, 2026

Simpson Strong-Tie donates $25,000 to help with wildfire rebuilding efforts in Washington and Canada.

Markets

Simpson Strong-Tie Donates $25K Toward Wildfire Rebuilding Efforts

The donation benefits wildfire rebuilding efforts in Spokane, Wash., as well as Canada

Sept. 3, 2026

Sales + Marketing

First-time buyers tour a home with a real estate agent

Sales + Marketing

Why Price Isn’t Enough to Win the First-Time Buyer

Entry-level homebuyers are looking at more than the list price. They’re considering livability and costs for the next five to 10 years

Aug. 18, 2026

Markets

Where Are Americans Moving?

Most Americans say they are happy where they currently are, but nearly 60% say they would still move if the opportunity was right

Aug. 18, 2026

Sales + Marketing

Marketing New-Home Communities: What Buyers Actually Want

When it comes to marketing, buyers are gravitating toward communities that promise a personalized yet connected experience

Aug. 14, 2026

Courtesy Schell Brothers

Sales + Marketing

Socially Exceptional: The Best of The Nationals

Winners from the 2026 National Sales & Marketing Awards share their insights on what makes a successful social media campaign

Aug. 5, 2026

Idea Homes

Wellness at Home

Lightovation at Dallas Market Center

Sept. 3, 2026

NewLook

NEWLOOK Construction Gallery: July 2026

With landscaping underway, finishes coming together, and sponsor products transforming every space, the NEWLOOK Experience Home is rapidly approaching completion.

July 27, 2026

Events

Events

Pro+Connect Events: Your Ticket to Knowledge and New Relationships!

Our Fall events in Dallas are filling up fast, so don't miss your (expenses-paid) opportunity to deepen your supply chain bench!

Aug. 7, 2026

Women in Residential Construction

Allison Guido on Adapting to a Changing Market

Women at WIRC

In her talk from the 2025 Women in Residential Construction Conference, Allison Guido of Almar Building & Remodeling shares lessons she learned from the book 'Who Moved My Cheese...

Aug. 6, 2026