7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
Sales + Marketing Trends
No In-Person Crowds? Use Tech to Produce Virtual Events
A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
Digital Marketing
Virtual Tools Bring Unprecedented Growth for Home Builders
One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20%…
Sales + Marketing
5 Ways Builders Can Connect and Reconnect With Customers and Prospects
Use these tips to shift your marketing outreach during and post-pandemic to offer more of a human touch
Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales + Marketing Best Practices
5 Expert Tips on Filming Effective Property Tours
A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option. Rodolfo…
Sales + Marketing Best Practices
How to Communicate in a Crisis
Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
