Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Coral Canyon Keeps Golf Public
This affordable, 2,600-acre southern Utah second home community in the city of Washington (near St. George) works the amenities boomers want into a package that doesn't carry a hefty premium.
Shown here: 1,756 square-foot Desert Lilly, merchandised by Denver designer Letty Rozell (Designworks). It sells for $212,995 and has had 20 sales since opening in January.
Photos: Sandy Gustaveson
This affordable, 2,600-acre southern Utah second home community in the city of Washington (near St. George) works the amenities boomers want into a package that doesn't carry a hefty premium. The secret: The golf course is public, and the trails (virtually) free. The result is a stunning sales success.
"We don't saddle our customers with golf costs," says Coral Canyon general manager Mike Gardner of Tempe, Ariz.-based SunCor Development. "Our association fees are only $39 a month. The green fee on the course is $85, but homeowners get 50 percent% off. But they still don't play much. They run our trails and use the $2 million rec center instead."
Prices read as an incredible bargain to visitors from California and Las Vegas. "A lot of our buyers sell their home in California, buy one here and then buy a condo or lease and apartment back in California for as long as they have until retirement," Gardner says.
The four product lines, designed by in-house architect Steve Stiemsma, range from 1,035 to 2,858 square feet, priced from $146,995 to $333,995. One hundred and forty have sold so far this year.
The Coral Canyon town center has a recent addition - a large Harley-Davidson dealership, which says something about baby boomers as well.