7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Tips from the Home Building Sales Pros
Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree
K. Hovnanian Homes celebrates 50 years of homebuilding in Southern California
K. Hovnanian is providing the gifts in the form of discounts to buyers who purchase in select neighborhoods during its Anniversary Special in the month of January.
Conquer Customers' Fear
Tackle their fear by knowing and sharing with them the fundamentals
Create good publicity for your home building company
Check out these tips to get the media and your community talking about your homes
3 Business Books to Help Your Home Building Company
These new releases coach you in everything from marketing to creating a business plan
Marketing to the Generations: Neil Howe Breaks it Down
Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations
Creative Ways Home Builders Can Nail the Sale
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
Realtors Go Green
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
10-Second Tip: Web Sites
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.