When home builders are asked which information they deem most critical to the improvement of their businesses, info about new products is always near the top of the list. And for good reason.
Builders would benefit more from proactively shepherding customers from contract to closing than they would from merely focusing on gaining more sales.
The index increased 24 points to a level of 53, which is the highest second-quarter number since the inception of the index in 2008 and the seventh consecutive quarter of year-over-year improvements.
As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum alone. But good markets cover up and forgive a lot of bad processes and business errors.
The eight-point jump was the first time the index has been above 50 since April 2006 and represented the biggest one-month gain since August and September of 2002, when the HMI recorded a similar increase of eight points.
Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.
Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional president; Barry Depew, regional president; Fred
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
Professional Builder’s House Review design team offers six infill housing design concepts.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.