Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
New Home Marketing
New Home Marketing
They can be a silent profit leak, but there are also good reasons to make co-op sales work
Seasoned builders share what homebuyers have taught them about delivering the best possible experience
Attainable homes are single-family detached houses that aim to be profitable for builders and within reach of buyers currently being shut out of the housing market (Image: KTGY Architecture + Planning/MABO)
Delivering homes that are affordable, appealing, builder-friendly, and profitable is a tall order—or is it? These prototypes offer answers
The Penthouses at Lucent in San Diego, designed by Woodley Architectural Group for Shea Homes, draws young buyers and empty nesters alike. Photo: Aron Photography
Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them.
Those under the age of 35 now make up the largest share of homebuyers
Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance
Failing to build entry-level homes now could mean fewer homebuyers in the future
The year's top entries blend creativity, innovation, and sophistication in marketing new homes
Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces
Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.
The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.