New Home Marketing

New Home Marketing



Are Co-op Sales Worth It?

Photo: Pixabay

Features
September 01, 2016

They can be a silent profit leak, but there are also good reasons to make co-op sales work

Features

Seasoned builders share what homebuyers have taught them about delivering the best possible experience

Attainable homes are single-family detached houses that aim to be profitable for builders and within reach of buyers currently being shut out of the housing market (Image: KTGY Architecture + Planning/MABO)

Features

Delivering homes that are affordable, appealing, builder-friendly, and profitable is a tall order—or is it? These prototypes offer answers

The Penthouses at Lucent in San Diego, designed by Woodley Architectural Group for Shea Homes, draws young buyers and empty nesters alike. Photo: Aron Photography

The Penthouses at Lucent in San Diego, designed by Woodley Architectural Group for Shea Homes, draws young buyers and empty nesters alike. Photo: Aron Photography

Features
July 11, 2016

Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them.

Features

Those under the age of 35 now make up the largest share of homebuyers

Features
March 14, 2016

Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance

Features
March 14, 2016

Failing to build entry-level homes now could mean fewer homebuyers in the future

Features

The year's top entries blend creativity, innovation, and sophistication in marketing new homes 

Nick Lehnert of KTGY Architecture + Planning on ways to leverage outdoor spaces
Features
January 15, 2016

Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces

2015 Builder of the Year: Neal Communities

Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.

Features
November 24, 2015

The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.

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