New Home Marketing

New Home Marketing



Tape measure with house illustration.
Features
April 13, 2015

Using a systematic formula, you can zero in on your target market and fine-tune your offerings

Features
March 31, 2015
Illustration of the elements in the Marketing Circle
Features
March 18, 2015

For optimal sales and profit performance, market research can’t simply be a one-time effort

Pavilion Park bike stand

Photo: Damian Tsutsumida and David Lauer

At Pavilion Park, in Irvine, Calif., each homeowner receives a branded cruising bicycle at closing, to promote use of the trails throughout the neighborhood.

Features
January 30, 2015

With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies

Features
April 29, 2014

Maintaining customer confidence creates a strong foundation for referral sales.

Features
September 20, 2013

Professional Builder's House Review design team shows how small details added to a stairway landing, hallway, foyer, or porch can be the special touch that transforms a house into a home.

Features
September 20, 2013

Big cities like Chicago and San Diego are starting to grow again, which improves prospects for urban infill housing. Here?s a look at what Millennials and Baby Boomers are buying.

Features
September 20, 2013

Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential home buyers.

Features
September 19, 2013

The 2013 BPAA winner for customer satisfaction shares its Golden Rule for creating fans.

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