New Home Marketing

New Home Marketing



This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015.

This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015. All of the homes at Serosun will focus on indoor air quality and incorporate sustainable design and building techniques.

Illustrations: courtesy Serosun Farms

 
Features
April 30, 2015

John DeWald & Associates creates a sustainable farming community with new homes

 The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.

Photo: Damian Tsutsumida
The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.

Features
April 30, 2015

Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns

Tape measure with house illustration.
Features
April 13, 2015

Using a systematic formula, you can zero in on your target market and fine-tune your offerings

Features
March 31, 2015
Illustration of the elements in the Marketing Circle
Features
March 18, 2015

For optimal sales and profit performance, market research can’t simply be a one-time effort

Pavilion Park bike stand

Photo: Damian Tsutsumida and David Lauer

At Pavilion Park, in Irvine, Calif., each homeowner receives a branded cruising bicycle at closing, to promote use of the trails throughout the neighborhood.

Features
January 30, 2015

With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies

Features
April 29, 2014

Maintaining customer confidence creates a strong foundation for referral sales.

Features
September 20, 2013

Professional Builder's House Review design team shows how small details added to a stairway landing, hallway, foyer, or porch can be the special touch that transforms a house into a home.

Features
September 20, 2013

Big cities like Chicago and San Diego are starting to grow again, which improves prospects for urban infill housing. Here?s a look at what Millennials and Baby Boomers are buying.

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