When home builders are asked which information they deem most critical to the improvement of their businesses, info about new products is always near the top of the list. And for good reason.
New Home Marketing
New Home Marketing
Maintaining customer confidence creates a strong foundation for referral sales.
Professional Builder's House Review design team shows how small details added to a stairway landing, hallway, foyer, or porch can be the special touch that transforms a house into a home.
Big cities like Chicago and San Diego are starting to grow again, which improves prospects for urban infill housing. Here?s a look at what Millennials and Baby Boomers are buying.
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential home buyers.
The 2013 BPAA winner for customer satisfaction shares its Golden Rule for creating fans.
Architects and designers see more L-shaped great rooms, more spatial definition, and a stronger connection to the outdoors.
Home prices in March rose by 10.9 percent from a year earlier, the largest such gain in seven years, according to an index tracking home prices in 20 U.S. cities.
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all segments of the market.
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.