New Home Marketing

New Home Marketing



The 12 processes that must be addressed by every builder

Photo: cocoparisienne, Creative Commons

News
July 21, 2015

Establishing sound business systems that ensure a healthy bottom line

5 New-Home Market Design Trends
News
July 09, 2015

Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers

This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015.

This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015. All of the homes at Serosun will focus on indoor air quality and incorporate sustainable design and building techniques.

Illustrations: courtesy Serosun Farms

 
Features
April 30, 2015

John DeWald & Associates creates a sustainable farming community with new homes

 The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.

Photo: Damian Tsutsumida
The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.

Features
April 30, 2015

Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns

Tape measure with house illustration.
Features
April 13, 2015

Using a systematic formula, you can zero in on your target market and fine-tune your offerings

Features
March 31, 2015
Illustration of the elements in the Marketing Circle
Features
March 18, 2015

For optimal sales and profit performance, market research can’t simply be a one-time effort

Pavilion Park bike stand

Photo: Damian Tsutsumida and David Lauer

At Pavilion Park, in Irvine, Calif., each homeowner receives a branded cruising bicycle at closing, to promote use of the trails throughout the neighborhood.

Features
January 30, 2015

With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies

Features
April 29, 2014

Maintaining customer confidence creates a strong foundation for referral sales.

Pages

Email Subscriptions