New Home Marketing

New Home Marketing



Features

Those under the age of 35 now make up the largest share of homebuyers

Features
March 14, 2016

Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance

Features
March 14, 2016

Failing to build entry-level homes now could mean fewer homebuyers in the future

Image: Pixabay

Features

For more effective follow-up with long-term prospects, email is the tool of choice—if you use it properly

Features

The year's top entries blend creativity, innovation, and sophistication in marketing new homes 

Nick Lehnert of KTGY Architecture + Planning on ways to leverage outdoor spaces
Features
January 15, 2016

Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces

Features

Matt Neumann prepares for the next business cycle and the opportunity that solar presents

The Shed, created by Denver-based Duet Design Group

Features
October 05, 2015

Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it.

Beacon Park, a new-home com­munity in Irvine, Calif., is using RFID chips in its show homes.
Features
October 13, 2015

As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential

Trio Environments worked on The Overlook at Wheatlands, in Aurora, Colo., by Elacora

 

The living and dining spaces at The Overlook at Wheatlands, in Aurora, Colo., by Elacora, address upwardly mobile, suburban preferences, demonstrating the strong appeal of a lock-and-leave lifestyle.

Features
September 17, 2015

Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations

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