Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Marketing
New Home Marketing
The Penthouses at Lucent in San Diego, designed by Woodley Architectural Group for Shea Homes, draws young buyers and empty nesters alike. Photo: Aron Photography
Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them.
Those under the age of 35 now make up the largest share of homebuyers
Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance
Failing to build entry-level homes now could mean fewer homebuyers in the future
The year's top entries blend creativity, innovation, and sophistication in marketing new homes
Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces
Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.
The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.
Matt Neumann prepares for the next business cycle and the opportunity that solar presents
The Shed, created by Denver-based Duet Design Group
Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it.
As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential