Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Marketing
New Home Marketing
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase in traffic the site has experienced, this virtual concierge is doing her job well.
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in the sales and marketing track. The smart ones will be asking every expert they meet how to take Internet selling to new extremes.
Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.
Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers who have their own home to sell before a deal.
Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can use several strategies to minimize cancelled customers.
Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy!
The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm's principals envision, the Carmel, Ind.-based custom home builder could be blazing a new path.
Selling homes by capitalizing on your builder's reputation.