New Home Marketing

New Home Marketing



Features
October 01, 2006

Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.

Features
October 01, 2006

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can use several strategies to minimize cancelled customers.

Features
September 01, 2006

Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy!

Features
August 01, 2006

The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm's principals envision, the Carmel, Ind.-based custom home builder could be blazing a new path.

Features
August 01, 2006

Selling homes by capitalizing on your builder's reputation.

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