Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
New Home Marketing
New Home Marketing
Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have a good reputation
If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather, think again. Forward-thinking home builders are already introducing the next generation of Web sites.
It is vital for builders to determine how to best use Internet search engines and their Web site to stand out in the crowd. Here are ideas on how to make the most of this valuable tool to present your company to the community, grow your company, improve your sales velocity and provide better and faster customer service.
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase in traffic the site has experienced, this virtual concierge is doing her job well.
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in the sales and marketing track. The smart ones will be asking every expert they meet how to take Internet selling to new extremes.
Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.
Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers who have their own home to sell before a deal.
Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can use several strategies to minimize cancelled customers.