New Home Marketing

New Home Marketing



Features
February 20, 2011

Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization, writes sales management and training expert Bob Schultz.

8 essentials to re-starting a failed communities

8 essentials to re-starting a failed communities

Features
February 20, 2011

If you think improved pricing is all you need to successfully restart a failed community, think again. Learn what the best professionals are doing to ensure success when entering a community that was abandoned by the previous builder.

16 tips for driving consumer traffic

16 tips for driving consumer traffic

Features
February 07, 2011

People can’t buy what they don’t know is for sale. For sales and marketing pros, the key is to connect with the right buyers at the right time. We talked to sales and marketing pros — consultants with clients across the country and the managers who are in the trenches — to find ideas to drive prospective buyers to websites and sales centers.

Obama’s mortgage-market reform plan calls for winding down Fannie Mae, Freddie M

Obama’s mortgage-market reform plan calls for winding down Fannie Mae, Freddie M

News
February 11, 2011

The Obama administration’s long-awaited proposal for reforming the U.S. mortgage market calls for shuttering both Fannie Mae and Freddie Mac over a period of five years or more. The two agencies, along with the Federal Housing Administration, currently provide more than 90 percent of housing finance.

2012: The year mobile takes over

2012: The year mobile takes over

Features
January 31, 2011

Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like the iPhone and Droid — combined with the precipitous drop in price for these high-tech devices and better data connections — means that a sizable chunk of the population is connected 24/7.

NAHB sees challenge to mortgage-interest deduction ahead

NAHB sees challenge to mortgage-interest deduction ahead

News
January 31, 2011

The mortgage-interest deduction, a pillar of the nation’s long-held support for housing and the American Dream, is under assault, say NAHB observers who make it their full-time job to stay on top of the shifts in thinking in Washington. According to NAHB chief lobbyist Joe Stanton, the mortgage-interest deduction is in the mix this spring as a new Congress meets for the first time and begins wrestling with ideas for reducing the deficit. Some economists estimate that removal of the deduction would lower home values another 15 percent.

Measurement techniques for Lean building

Measurement techniques for Lean building

Features
January 20, 2011

Lean implementation requires a new mindset when it comes to measurement of the design and building process. What builders measure, and how, can make all the difference in finding and improving efficiencies in the home building process, writes Scott Sedam of TrueNorth Development. Sedam offers 10 guidelines for the measurement of Lean operations.

Features
January 01, 2011

This past September, we wrote extensively about the state of builder and buyer financing, which no doubt is one of the most-difficult challenges home builders face today. For weeks after the issue had hit our readers’ desks, I received nearly a dozen letters from builders stating how our special report was spot-on, and that they feel “stuck” without support from their traditional banking partnerships — stuck with land that cannot feasibly be developed, stuck with homes that are partially completed, and stuck with buyers that cannot quality for a mortgage under the new rules of lending.

Features
January 01, 2011

When this magazine was launched as Practical Builder in the spring of 1936, the outlook for Americans and the rest of the world was far bleaker than what we face today. Back then we were in the throes of an extended economic downturn that would only subside after World War II ended nine years later. Since that time — 1945 to the present — housing and the American Dream have been inextricably linked. This magazine and the generations of editors and publishers that helped guide it no doubt played a role in disseminating the kind of quality information that the industry came to rely on as it grew and prospered.

35 moneymaking ideas for 2011

As demand for new-home construction began to wane, Steve Laughlin of Cornerstone Builders tapped into his past clients by offeri

Features
December 31, 2010

Sure, the past five years have been chaotic and the prospects for 2011 don’t exactly look entirely sunny. But there are plenty of builders and developers that are planning for growth this year by doing anything but the status quo. We reached out to Professional Builder’s 112,000 readers, as well as dozens of the industry’s top consultants and experts, and asked them to share their best practical, proven ideas for growing revenue and increasing profits in 2011. We present the top 35.

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