Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Don't Waste Your Leads: Own Them and Get Serious About Managing Them
Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Measuring Buyer Demand From Showing Appointments
Measuring buyer demand in a different way, the ShowingTime Showing Index compares the number of…
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
How Builders Can Harness the Power of Facebook
It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook
New-Home Marketing
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Sales Lead Tracking
What Is a Lead Worth?
Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments
Sales Lead Tracking
Email Marketing—Just One Part of the Follow-Up Process
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Q+A
Jennifer Barkan on Turning Website Visitors Into Warm Leads and Sales
How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations
Digital Marketing
Reaching Your Target Audience in a Competitive Online Landscape
If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today
Sales Lead Tracking
Here's How Builders Can Improve Lead Follow-Up
Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads
A Traditional Idea Made New: Agrihoods
In Kane County, Ill., a developer courting one of three neighboring family farms to sell land told one farmstead’s owner, “The next time you go by…
Sales + Marketing Best Practices
Going the Distance With Sales Leads
For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly
Sales Lead Tracking
CRM Systems: How a Good One Can Strengthen Sales
Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line
