Concept of balancing housing affordability by lowering mortgage rates
In a recent Truth Social post, President Donald Trump ordered his ‘Representatives’ to purchase $200 billion in mortgage bonds as a means of tackling the housing affordability...
215786205 © Mark Hryciw | Dreamstime.com
Row of townhomes
113440836 © Jpldesigns | Dreamstime.com
Suburban street lined with single-family homes
33291778 © Photog_67 | Dreamstime.com
Walking trail at a master planned community
59932282 © Monkey Business Images | Dreamstime.com
Construction workers working together on a home project
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Design

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Living room with neutral color palette and wood tones
In 2026, homeowners are seeking out functional, wellness-inspired spaces defined by timeless neutrals and natural materials
Jan. 2, 2026
courtesy DAHLIN Architecture | Planning | Interiors
The Frank Condos in Austin's historic Bouldin Creek neighborhood features 30 units on a three-acre infill lot and is a prime (and well-received) example of the city's upzoning allowances to enable attainable housing.
If Texas can enact state laws that allow smaller lots and higher density development, maybe other states will follow
Dec. 16, 2025
Courtesy International WELL Building Institute
2025 Healthy Homes Summit attendees
On September 18, 2025, the inaugural Healthy Homes Summit produced by the International WELL Building Institute (IWBI) convened a diverse cross-section of the residential industry...
Dec. 10, 2025
Visbeen Architects
Front elevation of home by Visbeen Architects
These early sketches and renderings showcase the creative process behind creating great designs
Dec. 4, 2025

Construction

5394430 © Danny Raustadt | Dreamstime.com
Row of manufactured homes
HUD-code housing makes up 5.4% of the nation's housing stock, but in some parts of the US, the supply of manufactured housing is more than double that share
Jan. 8, 2026
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Prefabricated wall
Off-site construction techniques are gaining popularity due to the cost- and time- savings benefits they provide as well as their ability to bring something new to the market
Dec. 31, 2025
Champion Homes
Champion Homes celebrates opening of Innovation Communities
Called Innovation Cottages, the two homes are both ENERGY STAR Certified and built using off-site construction techniques
Dec. 30, 2025
© Endeavor Business Media / Mary Peters
Women at WIRC logo / Mary Peters
When launching Yeti Services, Mary Peters says she had to fail first before ultimately finding success. In this episode of Women at WIRC, Peters shares how learning from her mistakes...
Dec. 29, 2025

Business Management

169398951 © Fizkes | Dreamstime.com
Designer meeting with two new clients
When it comes to meeting with new clients, first impressions are everything
Jan. 9, 2026
269956 © Laura Stone | Dreamstime.com
Hartford, Conn., city skyline
These supply-constrained Northeastern metros are expected to see tight buyer competition over the next year
Jan. 9, 2026
126242210 © Sean Pavone | Dreamstime.com
Eugene, Ore., city skyline
Americans didn't move as much as they did in recent years, but some states still saw a sharp increase in new residents
Jan. 8, 2026
91760699 © Colin Clarke | Dreamstime.com
Home damaged from flood
In a recent survey, 93% of Americans said they expect their homes to be impacted by a natural disaster over the next three years. Also factoring in rising insurance costs in high...
Jan. 8, 2026

Sales + Marketing

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Developed Lot
Builders can market a new community before construction starts by using early visualization tools, phased rollouts, and lifestyle content tied to development milestones
Dec. 23, 2025
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Follow these tips to help carve a competitive edge and preserve profitability as the housing market slows
Dec. 10, 2025
John Bare Photography
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Not all buyers 55 and older are alike in their housing preference, and are hip enough to want modern features that suit an active lifestyle
Dec. 4, 2025
21157053 © Monkey Business Images | Dreamstime.com
Multiple generations living under one roof
Whether it's for affordability or convenience, more families are choosing to cohabitate under one roof
Dec. 1, 2025

Idea Homes

GettyImages-2222204515-credit Nanci Santos
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Value Engineering: A Cornerstone of Custom Home Building The Carolla Build Idea Home, a collaboration between Pro Builder and actor, comedian, and podcaster Adam Carolla in the...
Jan. 13, 2026
Tour the Desert Comfort Idea Home
Explore the Desert Comfort Idea Home and hear from the mastermind behind it during key stages of the home's construction
Dec. 23, 2025

Events

Cavco
Vista model from Cavco
Pro Builder Show Village at IBS 2026 offers a firsthand look at what’s possible (and attainable) through high-quality craftsmanship and thoughtful design
Dec. 3, 2025
© Endeavor Business Media / Michal Porter
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In this episode of the Women at WIRC podcast, Porter, senior lead scientist at Dupont, discusses her commitment to creating better, more sustainable building products and how ...
Dec. 3, 2025