KB Home Launches AI-Powered Chatbot for Customers
KB Home announced its launch of an AI chatbot platform aimed at answering home shopper questions,…
Tips for Using 3D Digital Models to Visualize and Sell Homes
Home builders that are using 3D design tools share their advice on selling homes using virtual models
Why Compact Duct Layouts for HVAC Make Sense
The approach shown here for HVAC duct layouts is a win-win: It saves money and reduces homeowner complaints about indoor comfort
Home Builder Sues Customer For $550,000 After Negative Online Review
Adair Homes, Vancouver, Wash., is suing Wes Brooks for defamation after the Oregon man posted…
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Digital Marketing
3 Ways to Optimize Your Website for Greater Revenue and Happier Customers
Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience
How Do You Measure the Customer Experience?
In the Consumer Age, go beyond standard buyer surveys to understand the whole journey
Save Thousands of Dollars by Keeping a Jobsite Clean
Want to know the easiest way for a builder to save money when building a new home?
Selections Strategy
Collaboration holds the key to a smoother selections process that satisfies both client and builder
The Amazon of Home Building—or How to Disrupt the Industry
Home builders should stop worrying about disruption and become the disruptor
