Strive for Perfection
Even an attempt at perfection is difficult, but if you set perfection as your company's goal and everyone involved strives for it, you'll be winning against the competition, regardless
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Builder Reputation Basics: One Make-or-Break Factor You Can't Miss
Since the first construction meeting lays the groundwork for a great relationship throughout the build, don’t sleep on the initial meeting between your site supervisor and new homeowners
How Can Home Builders Create a Better End Product for Buyers?
Housing Design Matters offers ways home builders can improve a homeowner’s experience
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Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
New-Home Sales
8 Ways to Improve the Product Reselection Experience for Customers
When supply-chain constraints require revisiting design and finish choices, follow these tips to turn potential trouble into a great customer experience
Business Management Best Practices
22 Up and Coming Consumer Trends to Watch in 2022
From customer service to social responsibility, these opportunities can maximize growth and help business keep pace with upcoming consumer trends
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Community Development
5 Tips for Serving Military Homebuyers
On Horizon TV this week: Buyers serving in the armed forces have specific needs when purchasing a home. At Embry Mill in Stafford…
Appliances
Appliance Delays Prompt Confusion and Aggravation
After nearly a year of waiting for delayed orders, customers are finding unconventional ways to cope with their frustrations.
Customer Satisfaction
Improving Customer Service After Closing
Get out in front of repairs after move-in to keep homeowners happy and the word about your home building business positive
Leadership
Even Flow: The Heartbeat of a Production Builder
Learn to speak the language of even flow and the slot system for more efficient production, greater profitability, and improved customer satisfaction
Sales + Marketing
How to Deliver a Five-Star Experience for Your Customers
Take these steps to keep referrals up, customer trust high, and feedback positive
Planning + Development
BuildTools Provides the Solution for Managing Demanding Clients
Platinum Series Homes needed a system to stop losing money on change orders. BuildTools centralized critical project details to improve client relations and their bottom line.
