Marketing



Do You Know Your BreakEven Point?

House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms

Features
June 06, 2016

To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.

Seizing a Missed Opportunity: Builders Can Improve Following-Up On Leads

Photo: Pixabay.

Features
May 07, 2016

Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.

Photo: Twitter

Features

Whether via social media or in-person conversation, there's undeniable power in word of mouth

This outdoor space, set at the rear of the home, is an extension of its indoor area (Photo: Christopher Mayer).

Features

Working outdoor space into your entire array of plans makes good business sense

Features

What do new-home seekers really want? Builders, architects, and industry experts clue us in 

5 Housing Market Predictions for 2016

Photo: David Sawyer/Creative Commons.

News
December 15, 2015

Expect easier credit and for first-time buyers to make up a bigger part of the market.

A growing number of home builders and land developers are using drones
Features
December 15, 2015

For some builders, drones prove to be a handy tool in marketing campaigns and site assessments

Features
August 14, 2015

Filling this singular role requires a special process to pinpoint the best talent

Marketing lessons learned by Kevin Oakley
Features
July 30, 2015

There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn

The 12 processes that must be addressed by every builder

Photo: cocoparisienne, Creative Commons

News
July 21, 2015

Establishing sound business systems that ensure a healthy bottom line

Pages

Overlay Init