Marketing



Beware of the dangers of a hot real estate market
Features
June 22, 2015

Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger.

Diagram of customer relationship management cycle with leads, prospects, and customers.
Features
May 12, 2015

Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line

Open laptop awaits consumers using it to search online for information about builders.

Photo: commons.wikimedia.org

Features
March 25, 2015

A large swath of homebuyers believe they’re better consumers because they use online technology

Young couple aspires to buy a home
Features
March 05, 2015

If you’re only selling energy efficiency, then you're not seeng the big picture, and you may even be alienating young buyers

Outdoor entertaining space

Outdoor entertaining spaces with full kitchens, fireplaces, and TV
sets are a must for the luxury-home buyer. 
Photo: Frankel Building Group

Features
February 06, 2015

High-end buyer wants run the gamut from luxurious showers to sticker murals in kids' rooms

Diagram of the road to defining your target market
Features
January 30, 2015

Take these steps to match consumer expectations with what you have to offer

Marketing Circle diagram

A Marketing Circle diagram specifically for the home building industry

Features
January 19, 2015

Bob Schultz shares how builders can built profitable and sustained growth in the New Year

Lennar's headquarters in Fountainbleu, Florida

Photo: Coolcaesar/Wikimedia Commons

News
January 16, 2015

The fiscal fourth quarter results of Lennar Corp. contains good news for homebuyers, not so good for investors.

Features
December 19, 2014

Find the appropiate mix of traditional marketing and new media by measuring the results and adjusting accordingly.

Features
May 24, 2013

In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.

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