Marketing



Effectively Reaching Your Target Audience
Features
July 11, 2016

If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today.

Do You Know Your Breakeven Point?

House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms

Features
June 06, 2016

To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.

Seizing a Missed Opportunity: Builders Can Improve Following-Up On Leads

Photo: Pixabay.

Features
May 07, 2016

Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.

Features
April 08, 2016

Sales are important, but positive customer experience is a gold mine.

Photo: Twitter

Features

Whether via social media or in-person conversation, there's undeniable power in word of mouth

Image: Pixabay

Features

For more effective follow-up with long-term prospects, email is the tool of choice—if you use it properly

Features
January 18, 2016

Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus

This outdoor space, set at the rear of the home, is an extension of its indoor area (Photo: Christopher Mayer).

Features

Working outdoor space into your entire array of plans makes good business sense

Features

What do new-home seekers really want? Builders, architects, and industry experts clue us in 

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