The 2017 International Builders’ Show (IBS) marks my 26th consecutive year of attendance.
Pixabay Public Domain
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Photo: brownpau/Creative Commons
Current sales to the nation’s future are buoyed by connections to the past.
If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today.
House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.
Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.
Sales are important, but positive customer experience is a gold mine.
Whether via social media or in-person conversation, there's undeniable power in word of mouth
For more effective follow-up with long-term prospects, email is the tool of choice—if you use it properly
Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus