Marketing



Young couple aspires to buy a home
Features
March 05, 2015

If you’re only selling energy efficiency, then you're not seeng the big picture, and you may even be alienating young buyers

Outdoor entertaining space

Outdoor entertaining spaces with full kitchens, fireplaces, and TV
sets are a must for the luxury-home buyer. 
Photo: Frankel Building Group

Features
February 06, 2015

High-end buyer wants run the gamut from luxurious showers to sticker murals in kids' rooms

Diagram of the road to defining your target market
Features
January 30, 2015

Take these steps to match consumer expectations with what you have to offer

Marketing Circle diagram

A Marketing Circle diagram specifically for the home building industry

Features
January 19, 2015

Bob Schultz shares how builders can built profitable and sustained growth in the New Year

Lennar's headquarters in Fountainbleu, Florida

Photo: Coolcaesar/Wikimedia Commons

News
January 16, 2015

The fiscal fourth quarter results of Lennar Corp. contains good news for homebuyers, not so good for investors.

Features
December 19, 2014

Find the appropiate mix of traditional marketing and new media by measuring the results and adjusting accordingly.

Features
May 24, 2013

In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.

Features
April 01, 2013

Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.

Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional

Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional president; Barry Depew, regional president; Fred

Features
December 31, 2012

Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.

Features
December 16, 2012

Professional Builder’s House Review design team offers six infill housing design concepts.

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