Moisture is one of the most damaging elements buildings can encounter. It’s also the leading cause of construction litigation.
House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.
Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.
Whether via social media or in-person conversation, there's undeniable power in word of mouth
This outdoor space, set at the rear of the home, is an extension of its indoor area (Photo: Christopher Mayer).
Working outdoor space into your entire array of plans makes good business sense
What do new-home seekers really want? Builders, architects, and industry experts clue us in
Photo: David Sawyer/Creative Commons.
Expect easier credit and for first-time buyers to make up a bigger part of the market.
For some builders, drones prove to be a handy tool in marketing campaigns and site assessments
Filling this singular role requires a special process to pinpoint the best talent
There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
Photo: cocoparisienne, Creative Commons
Establishing sound business systems that ensure a healthy bottom line