Marketing



Features
May 24, 2013

In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.

Features
April 01, 2013

Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.

Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional

Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional president; Barry Depew, regional president; Fred

Features
December 31, 2012

Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.

Features
December 16, 2012

Professional Builder’s House Review design team offers six infill housing design concepts.

Designs that were popular during the housing boom will probably need some fine-t

Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market.

Features
December 10, 2012

Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.

Features
December 03, 2012

Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.

13 sales and marketing strategies for 2013

13 sales and marketing strategies for 2013

Features
November 25, 2012

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.

MainStreet America, a multi-million dollar home shopping venue set on a 14-acre

MainStreet America, a multi-million dollar home shopping venue set on a 14-acre

News
November 25, 2012

MainStreet America, a multi-million dollar home shopping venue set on a 14-acre site, opened last weekend in Houston.

Infographic: What consumers want in a home

Infographic: What consumers want in a home

News
November 13, 2012

A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.

3 social media myths debunked

3 social media myths debunked

Features
October 26, 2012

Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.

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