Marketing



Photo: Dave Dugdale/Creative Commons

Features
January 09, 2017

No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year

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Features
July 20, 2016

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

Photo: brownpau/Creative Commons

News
August 09, 2016

Current sales to the nation’s future are buoyed by connections to the past.

Effectively Reaching Your Target Audience
Features
July 11, 2016

If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today.

Do You Know Your Breakeven Point?

House in Salinas, Calif. Photo: BrendelSignature/Wikimedia Commoms

Features
June 06, 2016

To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential.

Seizing a Missed Opportunity: Builders Can Improve Following-Up On Leads

Photo: Pixabay.

Features
May 07, 2016

Online sales leads are crucial to business, but a new survey finds that builders aren’t taking nearly enough advantage.

Features
April 08, 2016

Sales are important, but positive customer experience is a gold mine.

Photo: Twitter

Features

Whether via social media or in-person conversation, there's undeniable power in word of mouth

Image: Pixabay

Features

For more effective follow-up with long-term prospects, email is the tool of choice—if you use it properly

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