Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
It's Time to Get Creative When Marketing New Homes
Combining proven methods with new strategies will help set you apart
Digital Home Purchasing Platform Offers New Financing Options
Home purchasing platform OfferPad has partnered with loanDepot to offer digital financing options for homebuyers, the Washington…
What Sales + Marketing Problem Are You Trying to Solve?
Define the issue, settle on a strategy, and set targets on how to spread the message
Fixer-Uppers Sell As Fast As Other Listings
New analysis from Zillow shows that fixer-upper homes are selling just as fast, and in some cases faster, than other…
Harvey Barely Dinged Houston's Luxury Home Market
Houston sustained billions of property damage from Hurricane Harvey, but the luxury home market there bounced right back two weeks after the storm…
Lower-Priced Homes Struggle To Regain Pre-Recession Value
Homes in the bottom third of the market, aren’t experiencing the same post-recession recovery in value as homes in the more expensive tier. For…
Who the Housing Recovery Is Leaving Behind
New data released by Zillow shows that lower-priced homes are recovering their value more slowly than higher-…
An Award-Winning Strategy
The process of entering awards competitions can help a company on the road to greatness
How Builders Can Harness the Power of Facebook
It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook