Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
New-Home Marketing
Is Your Marketing Working?
Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly
Quaint spaces made special
Professional Builder's House Review design team shows how small details added to a stairway landing, hallway, foyer, or porch can be the special touch that transforms a house into a home.
Digital Marketing
How to Seize the Opportunity for a Breakout Year in Sales
Debunking the myths of social media and Internet marketing for home builders
Demographics
Selling to Women Homebuyers
Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy
Urban Infill Housing Grabs Market Share
Big cities like Chicago and San Diego are starting to grow again, which improves prospects for urban infill housing. Here's a look at what Millennials and Baby Boomers are buying
Sales + Marketing
It's Not Easy (or Cheap) Being Green
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential homebuyers
HHHunt customers are smiling
The 2013 BPAA winner for customer satisfaction shares its Golden Rule for creating fans.
Design
The Great Room Grows Up
Architects and designers see more L-shaped great rooms, more spatial definition, and a stronger connection to the outdoors
New-Home Sales
The Importance of Staying Focused in a Reemerging Market
As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum alone. But good markets cover up and forgive a lot of bad processes and business errors
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger,…
