The year 2016 was an eventful one for home building.
New Home Marketing
New Home Marketing
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.
In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.
Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they weren’t expecting might show up on opening day.
Don’t ignore your female homebuyer; she’s the one making the decisions. Female homebuyers are more independent and sophisticated than ever before, and builders are paying close attention to just what features they find most attractive when shopping for a new home. Upscale kitchens, luxurious master bathrooms and helpful organization features top their wish list.
John Rymer closes his two-part series on dealing with house-to-sell customers. His advice? Step outside production builder boundaries and get involved in selling your customer’s existing home.
Building green homes is growing in popularity. Six homebuilders share how their marketing efforts differentiated them from other builders.
Most people wait to sell a home until they’ve built a new one. Our new-home sales specialist tells you why you shouldn’t wait to advise your clients to sell now.
Talk with most sales professionals today and the conversation sooner or later turns to the glory days of new home sales. They complain of customers today who shop and keep waiting for a better deal while traffic dwindles. There is no guarantee that we will ever see the kind of market that we witnessed in 2003–2005, and if — and this is a big if — it comes along again, chances ...
Misrepresenting your product is a giant risk for home builders. John Rymer explains how to avoid the risk.
Home builders must differentiate themselves by offering high-performance features and exceptional customer service. But one must ensure that what's promised to home buyers is ultimately delivered — or face the potential risk of litigation.