New Home Marketing

New Home Marketing



Features
September 01, 2007

Most people wait to sell a home until they’ve built a new one. Our new-home sales specialist tells you why you shouldn’t wait to advise your clients to sell now.

Features
August 01, 2007

Talk with most sales professionals today and the conversation sooner or later turns to the glory days of new home sales. They complain of customers today who shop and keep waiting for a better deal while traffic dwindles. There is no guarantee that we will ever see the kind of market that we witnessed in 2003–2005, and if — and this is a big if — it comes along again, chances ...

Features
July 01, 2007

Home builders must differentiate themselves by offering high-performance features and exceptional customer service. But one must ensure that what's promised to home buyers is ultimately delivered — or face the potential risk of litigation.

Features
July 01, 2007

Misrepresenting your product is a giant risk for home builders. John Rymer explains how to avoid the risk.

Features
May 01, 2007

The importance of a good attitude goes beyond management; a homebuilders sales staff needs to have one, too. Columnist John Rymer details the right approach to the right attitude.

Features
April 01, 2007

An often-summarized Aristotle quote reads: "What we hear, we forget. What we see, we remember. And what we do, we understand." Although those thoughts date back 2,300 years, the principle rings true today. The concept is essential to understanding the importance of demonstrations in new home sales. Surveys show 86 percent of what we tell customers will be forgotten within 24 hours.

Features
March 01, 2007

Now in its 26th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.

Features
March 01, 2007

The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.

Features
February 01, 2007

Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants will tell you that color has enormous effect by distinguishing a model home, making it more memorable.

Features
February 01, 2007

Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have a good reputation

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