Technology has become integrated into our homes with devices such as networked doorbells, smart thermostats, and wireless light bulbs.
New Home Marketing
New Home Marketing
New-home sales expert Bob Schultz offers proven tactics for increasing high-margin sales revenue through options and upgrades.
Even the hottest-selling plans from a few years ago need updating to match the current trends in residential design. Professiona
Even the hottest-selling plans from a few years ago need updating to match the current trends in residential design. Professional Builder’s House Review team demonstrates how to revitalize past bestsellers.
Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional president; Barry Depew, regional president; Fred
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
Professional Builder’s House Review design team offers six infill housing design concepts.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Best-in-class customer satisfaction
Award-winning builders share their process for making happy customers.
Infographic: What consumers want in a home
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.
3 social media myths debunked
Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.