New Home Marketing

New Home Marketing



Sales strategies: What the Housing Giants are doing

Sales strategies: What the Housing Giants are doing

Features
May 14, 2012

Three Housing Giants share their sales successes, challenges, and

strategies for growing their businesses in the recovering housing market.

Geo marketing the next wave in social networking

Geo marketing the next wave in social networking

Features
April 16, 2012

Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.

Bob Schultz: Put some pop in your POP

Bob Schultz: Put some pop in your POP

Features
April 13, 2012

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

Tips for using 3D digital models to sell homes

Tips for using 3D digital models to sell homes

Features
March 05, 2012

Early adopters of 3D design share advice on selling with virtual model homes.

In today’s market, home buyers have come to expect incentives and discounts from

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offer

Features
February 24, 2012

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.

Michael Maples, Principal, CEO, Trumark Homes, Danville, Calif.

Michael Maples, Principal, CEO, Trumark Homes, Danville, Calif.

Features
January 27, 2012

Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with Trumark Homes’ co-founder, principal, and CEO Michael Maples to discuss his business strategy.

Generating new-home sales revenue and reducing unnecessary costs are not all tha

Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concis

Features
December 31, 2011

Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise action plan. Here are a dozen action steps for boosting your business in 2012.

Features
December 28, 2011

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.

home builder, homebuilder, pulte, app

home builder, homebuilder, pulte, app

News
December 14, 2011

The home builder Pulte is launching a new iPad application geared toward home buyers

media relations, reputation management, combating negative publicity, negative p

Nontraditional media sources like third-party review websites and social media outlets can make life difficult for builders. All

Features
November 21, 2011

The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity.

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