The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
New Home Marketing
New Home Marketing
Demographic trends: Who’s going to buy your next home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.
4 key buyer types — and what they want in new-home design
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
Discover the forgotten search engine
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Techniques for mastering social media in new-home sales
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.
Sales strategies: What the Housing Giants are doing
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Geo marketing the next wave in social networking
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Bob Schultz: Put some pop in your POP
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
Tips for using 3D digital models to sell homes
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offer
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Michael Maples, Principal, CEO, Trumark Homes, Danville, Calif.
Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with Trumark Homes’ co-founder, principal, and CEO Michael Maples to discuss his business strategy.