New Home Marketing

New Home Marketing



4 key buyer types — and what they want in new-home design

4 key buyer types — and what they want in new-home design

Features
July 06, 2012

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

Discover the forgotten search engine

Discover the forgotten search engine

Features
June 04, 2012

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Techniques for mastering social media in new-home sales

Techniques for mastering social media in new-home sales

Features
May 24, 2012

Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.

Sales strategies: What the Housing Giants are doing

Sales strategies: What the Housing Giants are doing

Features
May 14, 2012

Three Housing Giants share their sales successes, challenges, and

strategies for growing their businesses in the recovering housing market.

Geo marketing the next wave in social networking

Geo marketing the next wave in social networking

Features
April 16, 2012

Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.

Bob Schultz: Put some pop in your POP

Bob Schultz: Put some pop in your POP

Features
April 13, 2012

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

Tips for using 3D digital models to sell homes

Tips for using 3D digital models to sell homes

Features
March 05, 2012

Early adopters of 3D design share advice on selling with virtual model homes.

In today’s market, home buyers have come to expect incentives and discounts from

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offer

Features
February 24, 2012

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.

Michael Maples, Principal, CEO, Trumark Homes, Danville, Calif.

Michael Maples, Principal, CEO, Trumark Homes, Danville, Calif.

Features
January 27, 2012

Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with Trumark Homes’ co-founder, principal, and CEO Michael Maples to discuss his business strategy.

Generating new-home sales revenue and reducing unnecessary costs are not all tha

Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concis

Features
December 31, 2011

Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise action plan. Here are a dozen action steps for boosting your business in 2012.

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