Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Marketing
New Home Marketing
Sales strategies: What the Housing Giants are doing
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Geo marketing the next wave in social networking
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Bob Schultz: Put some pop in your POP
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
Tips for using 3D digital models to sell homes
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offer
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Michael Maples, Principal, CEO, Trumark Homes, Danville, Calif.
Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with Trumark Homes’ co-founder, principal, and CEO Michael Maples to discuss his business strategy.
Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concis
Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise action plan. Here are a dozen action steps for boosting your business in 2012.
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
home builder, homebuilder, pulte, app
The home builder Pulte is launching a new iPad application geared toward home buyers
Nontraditional media sources like third-party review websites and social media outlets can make life difficult for builders. All
The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity.