All buyers want to live comfortably, whether they're feeling cramped in a current home or are looking for more space in their investment.
New Home Sales
In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.
Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered from previous recessions. I contend, however, that great marketing and sales strategies are not honed during good markets, but during tough times.
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all segments of the market.
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
Whether a home is large or small, the master bath continues to demand a great deal of attention.
Sales of newly built, single-family homes rose 1.5 percent to a seasonally adjusted annual rate of 417,000 units in March, according to newly released figures from HUD and the U.S. Census Bureau.
The pace of housing starts in March tipped a milestone, posting an annual rate of 1.04 million units, an increase of 7 percent from February and up 47 percent from a year earlier.
Following seven consecutive months of gains, the list of improving U.S. housing markets remained virtually unchanged in April, with 273 metros on the National Association of Home Builders/First American Improving Markets Index (IMI).