The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
New Home Sales
Double-digit revenue growth for these home builders during the recovery started with pre-planning, re-examination, and retrenching during the recession.
Sales of newly built, single-family homes rose for a third consecutive month in May, posting a 2.1 percent gain to a seasonally adjusted annual rate of 476,000 units.
As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum alone. But good markets cover up and forgive a lot of bad processes and business errors.
Home prices in March rose by 10.9 percent from a year earlier, the largest such gain in seven years, according to an index tracking home prices in 20 U.S. cities.
Sales of newly built, single-family homes rose 2.3 percent to a seasonally adjusted annual rate of 454,000 units in April, according to newly released figures from HUD and the U.S. Census Bureau.
In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.
Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered from previous recessions. I contend, however, that great marketing and sales strategies are not honed during good markets, but during tough times.
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all segments of the market.
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst.
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.