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Durham, N.C.-based Cree says it has introduced a new LED bulb that delivers even better light with better performance, a longer life, and more energy savings than other bulbs on the market.

“We believe better light changes everything, and the newest Cree LED Bulb reflects our commitment to never compromise on performance,” says Betty Noonan, chief marketing officer for the company.

The offers a lifetime of over 27 years (or 30,000 hours), lasting as much as six times longer than some LED bulbs, the company says. It uses a 4Flow filament design that ensures it looks and lights like a traditional incandescent. The bulb also provides consumers with a color-rendering index of 83 to better display colors.

Other highlights include omni-directional distribution for all-around light, full dimmable functionality, and suitability for enclosed fixtures. Truly a better LED bulb, it is backed by a 100-percent satisfaction guarantee.

The bulb delivers 460 lumens for the 40-watt replacement and 815 lumens for the 60-watt replacement in soft white (2700K) and daylight (5000K) color temperatures.  inside a durable, shatterproof housing and consumes up to 85 percent less energy* during its lifetime. As a better LED bulb, the new Cree LED bulb has once again achieved the trusted ENERGY STAR certification by meeting all the high performance requirements.

It’s available as a 40- or 60-watt option.