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PB April 2004

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PB April 2004


The Return of Linoleum

Once a kitchen standard, linoleum began losing ground to other flooring types, namely sheet vinyl, in the 1940s.

Sky's the Limit for High-Rise

One of the most curious trends to emerge from our 2004 GIANTS survey is the heat in high-rises, long a dormant housing form of little interest to the largest production builders.

Google Update Cuts Builders' Web Traffic

Builders who rely on the Internet for leads might not regard the recent update of the Google search engine as an improvement.

What Do You Believe?

I have seen a few companies define what they believe with statements under headings such as 'we believe' or 'basic beliefs.' Somehow, a statement of beliefs seems stronger than a mission statement.

Best Practices

Can You Relate? What Does Your Company Do to Foster Likability

Most companies we encounter overlook relationship value, the measurable things a company does to create 'likability' between employees and customers

Modular Homes Gain Modern Acceptance

Factory-built housing predicted to grow 1.2% annually through 2005

Planning + Development

Kensington Woods

When a landowner’s plan to develop a New Rochelle, N.Y., estate fell through, Ginsburg Development Corp. bought the 17-acre site and revised the plan to bring Kensington Woods to reality. The result: an empty-nester enclave of 52 luxury homes.

Watch Bottom Line, Not the Top

The best way to grow a home building company is to focus on these three objectives: maintaining competitive strength, creating value for the customer and, most important, maximizing profit.

Historic Model, Modern Touches

Mack Bissette, CEO of Atlanta-based Springdale Homes, sister company of SRG Homes and Neighborhoods in Jacksonville, Fla., specializes in New Urbanist designs that blend with existing housing.

Do Failing City Schools Hurt Your Markets?

With NAHB economist Michael Carliner forecasting an annual net inflow of up to 1.7 million immigrants during the next decade, builders should keep an eye on anything that imperils those newcomers' ability to buy houses.

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