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PB April 2007

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PB April 2007


Home Builders Take Basements to a New Level

What was once called the basement is now being labeled as the lower level. Home builders aim to attract homebuyers with lower levels that offer more fun and functional space

Referral Marketing Tips for Home Builders

No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...

Home Builder Assessment Tools for Hiring and TeamBuilding

Last month we reviewed the merits of assessment tools. This month we take a closer look at some of the assessment tools used by home builders across the nation.

Sales Demonstrations Can Help New Home Sales

An often-summarized Aristotle quote reads: "What we hear, we forget. What we see, we remember. And what we do, we understand." Although those thoughts date back 2,300 years, the principle rings true today. The concept is essential to understanding the importance of demonstrations in new home sales. Surveys show 86 percent of what we tell customers will be forgotten within 24 hours.

To Blog or Not To Blog

We are in the middle of a revolution, and I don't think we fully comprehend what is happening. To understand better, we should look to the past. Around 1450, when Johannes Gutenberg introduced movable type he transformed the way society used information. It migrated from tightly controlled environments such as monasteries to a wider audience.

KPIs Help Home Builders Obtain Financing

To obtain a loan, home builders should understand the key performance indicators that drive the decision

Improve Your Builder Financing in Four Steps

Are you considering talking to a lender about financing? Learn four must-have tips for improving your odds and learn about 10 items you’ll need to obtain a line of credit.

2007 Builders' Show Largest in History

Nothing in the home building industry surpasses the scale of the International Builders' Show. Its sheer size and the opportunities to learn about the latest issues and solutions, network with peers and discover new products make for a home-building extravaganza essential to the industry. The 2007 show became the largest in IBS history, according to the NAHB.

2007 NAHB Officers Named

California home builder Brian Catalde was officially elected and installed as the 2007 president of the 235,000-member NAHB. Involved in the Southern California home building industry for more than 30 years, Catalde is president and chief operating officer of El Segundo-based Paragon Communities, which he founded in the early 1980s.

2007 EnergyValue Housing Award Winners

Veridian Homes of Madison, Wis., was named the 2007 EnergyValue Housing Award Builder of the Year. Presented by the NAHB Research Center, the EVHA recognizes builders who have voluntarily integrated energy efficiency into the design, construction and marketing of their new homes. In addition to the EVHA Builder of the Year Award, 19 other winners were honored for successfully showcasing integra...
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