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PB April 2007

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PB April 2007

Home Builders Take Basements to a New Level

What was once called the basement is now being labeled as the lower level. Home builders aim to attract homebuyers with lower levels that offer more fun and functional space

Referral Marketing Tips for Home Builders

No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...

Niche Living

It's home sweet home — all 291 square feet of it. Moda, now in the development stages in Seattle's hip Belltown neighborhood, offers condominiums that start at 291 square feet. The condominiums are being built by single- and mixed-use project builder 2312, based in Mercer Island, Wash., and affiliated with but separate from HMI Real Estate.

Home Builder Assessment Tools for Hiring and TeamBuilding

Last month we reviewed the merits of assessment tools. This month we take a closer look at some of the assessment tools used by home builders across the nation.

In My Own Words: Fieldstone Communities

Richard Bunch, Vice President of Operations of Fieldstone Communities in Santa Clarita, Calif. gives us the top five products he won't build without.

Sales Demonstrations Can Help New Home Sales

An often-summarized Aristotle quote reads: "What we hear, we forget. What we see, we remember. And what we do, we understand." Although those thoughts date back 2,300 years, the principle rings true today. The concept is essential to understanding the importance of demonstrations in new home sales. Surveys show 86 percent of what we tell customers will be forgotten within 24 hours.

Professional Builder Report: Products for the Kitchen

A look at current products for the kitchen from Blanco, Axor, Atlas Housewares and Brizo are featured in this overview.

To Blog or Not To Blog

We are in the middle of a revolution, and I don't think we fully comprehend what is happening. To understand better, we should look to the past. Around 1450, when Johannes Gutenberg introduced movable type he transformed the way society used information. It migrated from tightly controlled environments such as monasteries to a wider audience.

KPIs Help Home Builders Obtain Financing

To obtain a loan, home builders should understand the key performance indicators that drive the decision

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More in Category

Home builders can maximize efficiencies gained through simplification and standardization by automating both on-site and back-office operations 

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

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