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PB April 2007

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PB April 2007

Home Builders Take Basements to a New Level

What was once called the basement is now being labeled as the lower level. Home builders aim to attract homebuyers with lower levels that offer more fun and functional space

Cement Stays Solid

The Portland Cement Assocation’s chief economist provides an update on the state of the cement industry.

How Builder, Developers Tailored The Residences at Bulle Rock to Active Adults

A look into how the development team designed The Residences at Bulle Rock of Havre de Grace, Md., for its active adult demographic.

Trends to Grow On

WE ASKED: What are the top design trends your company is noticing in your region? Midwest ARCHITECT: Joe Safin FIRM: BSB Design, Chicago and Des Moines, Iowa Builders are looking for affordability and efficiencies in functionality and space, Safin says. "We'll say, this is the room count, but if I scale back, can I make it better?" That might include omitting a living room and "making sure we d...

Referral Marketing Tips for Home Builders

No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...

Niche Living

It's home sweet home — all 291 square feet of it. Moda, now in the development stages in Seattle's hip Belltown neighborhood, offers condominiums that start at 291 square feet. The condominiums are being built by single- and mixed-use project builder 2312, based in Mercer Island, Wash., and affiliated with but separate from HMI Real Estate.

Home Builder Assessment Tools for Hiring and TeamBuilding

Last month we reviewed the merits of assessment tools. This month we take a closer look at some of the assessment tools used by home builders across the nation.

In My Own Words: Fieldstone Communities

Richard Bunch, Vice President of Operations of Fieldstone Communities in Santa Clarita, Calif. gives us the top five products he won't build without.

Sales Demonstrations Can Help New Home Sales

An often-summarized Aristotle quote reads: "What we hear, we forget. What we see, we remember. And what we do, we understand." Although those thoughts date back 2,300 years, the principle rings true today. The concept is essential to understanding the importance of demonstrations in new home sales. Surveys show 86 percent of what we tell customers will be forgotten within 24 hours.

Professional Builder Report: Products for the Kitchen

A look at current products for the kitchen from Blanco, Axor, Atlas Housewares and Brizo are featured in this overview.
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