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PB March 2007

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PB March 2007


Home Builder Customer Loyalty

Home building companies with the highest customer satisfaction ratings have experienced little decline in their stock prices compared to companies not known for outstanding customer service.

Home Builder HR: Assessing Testing

An assessment can quickly provide information not obtainable other ways and allows home building employers to compare applicants against industry and peer benchmarks.

Sales Leaders

Very few new homes have been bought in the last year; hundreds of thousands, though, have been sold. If you don't quite get that statement, ask your salespeople. They understand it. They see it every day. Over the last year, we have tended to point an accusatory finger at our sales staffs. For the last decade, they've been order takers, we've said.

The Supplier and Trade Tip-Off

This builder asked its suppliers and trades to help it identify waste in processes, materials and labor using a structured process. The message from the builder was "Help me preserve my margins without cutting yours." The effort resulted in the identification of more than $1 million in savings.

Management Succession Strategies for Home Builders

Every home builder, especially those past 50 years old, should be training a successor in the art and science of running the company

Five Customer Questions for Home Builder Sales Professionals

The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.

Home Builders Cater to Cultural Differences

One size does not fit all when it comes to home buyers and their preferences. Data from the Joint Center for Housing Studies and the U.S. Census Bureau combined with home builder interviews provide a telling report on how Hispanic and Asian influences shape the way home builders design homes.

Minorities and the Home Building Industry

While no reliable statistics could be found on the exact number of minority owners in the home building industry, it is clear to see at housing industry gatherings that there are few minority faces in the crowd.

March 2007 New Product Report

New Products from Sill-Rite, Variform, and International Comfort Products among others.

PATH Report: Building Manufacturers Launch New Mold-Resistant Products

Approximately 55 percent of homeowners express concern about mold, according to a 2005 survey by CertainTeed. For builders, mold can translate into costly and time-consuming callbacks for remediation, particularly if mold is found in the drywall. With news about the dangers of mold spreading, innovative manufacturers have launched mold-resistant gypsum products.
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