In today's highly competitive marketplace, building product manufacturers have to work hard at establishing relationships with their savvy builder-customers. Fortunately, hard work doesn't go unnoticed. Builders appreciate the extra mile a product manufacturer is willing to go to ensure customer loyalty.
Statistics show that "Be back" customers — those returning for a second or third visit — are almost four times as likely as new prospects to purchase a home. What is the goal with "Be back" customers? Does the approach change for a first time customer?